What are the top 37 do’s and don’ts of Email Marketing Today?
When it comes to email marketing; every marketer, business owner or blogger should know the do’s and don’ts.Email marketing is more than just attracting new prospects. It’s about maintaining your subscriber database. In order to do this, you must know the good and bad involved with email marketing.
Understanding what email marketing is, how it works and what is needed is important.
what is Email marketing and how does it work?
Email marketing in simple terms is a commercial sent through email. Messages are sent through a subscribed database offering services or products. This is done in an effort to attract more customers. Email marketing attempts to maintain credibility, build loyalty and obtain customers.
With this type of marketing, it focuses on what benefits are offered and how to obtain them.
Just keep in mind that you need to follow certain etiquette and spamming laws with email marketing.
This guide will provide you with the main do’s and don’ts of email marketing.
It will help you have a basic understanding of what you should and shouldn’t do.
Increase your subscriber database you’ve learned how to gain new prospects. Use these tools to increase your email base. Using marketing services such as MailChimp, or Aweber can assist you with building this subscriber base. Following proper etiquette allows you to increase your database. One such is following the laws of email marketing.
Use research and tests to increase your database. Along with marketing services, use marketing tools to update the contacts in your database.
2.Do Maintain your contact database
Keeping up with the rates of subscribers vs. unsubscribers may seem time-consuming, however, it is important. You need to make sure that you are following tactics to keep your list fresh and up to date. Autoresponder is a popular technique that is being used by many marketers.
With an autoresponder, you have the ability to set up automatic emails to subscribers. This can be done at certain intervals or for certain reasons. Usually, they are set up to be sent out after a prospect subscribes to your list or a customer purchases an item. If you have contacts that you haven’t heard from in a while or a stale database consider this tool.
3.Do Create engaging campaigns
Monitor current email trends, and try to keep up with them when creating campaigns. Most trends that are being followed, allow the recipients to interact and engage with the emails.
This can be done through surveys, downloads, and e-books. If you want your recipients to feel important, offer a gift for following through with a call to action. Some studies show that videos are a big success with email marketing, however, some say to avoid using them in your emails.
You can use different methods of creating links to important videos, then direct individuals to a sign-up or opt-in form.
Offer your current subscriber database additional benefits.
For example, by re-opting into your registry, current recipients can receive additional discounts or incentives.
4.Do Personalize and segment
In email marketing, you will hear the term segmenting your database over and over again. You will also hear how your customers want to feel personally connected to you. This can be done by breaking your database down by certain features. Think demographics, recent purchases, and interests. This includes gender, age, location and type of purchase. Create emails geared towards each type of group.
Segmenting and personalizing ensures that the right people are receiving the right messages. Someone who abandoned a shopping cart, shouldn’t receive the same email as someone who just opted in through a sign-up form.
If someone has just signed up or made a purchase, acknowledge that. While you don’t want to overwhelm new prospects by bombarding them with emails, avoid ignoring them as well.
5.Do Build trust and credibility
A lot of times, emails are ignored because the credibility standards have not been met. People fear the unknown. Your job is to make them aware of your brand and who you are. Use word of mouth, reviews, positive testimonials, and accurate updates.
More often than not, building on trust and credibility can prove to be a battle. To overcome this battle some important factors to keep in mind are:
Allowing feedback and interaction making contact details available include the testimonials to build value
Customers want to know that they are being heard and that they have a voice.
By creating an engaging atmosphere, individuals feel more comfortable. When individuals are comfortable, your value and credibility about your brand can increase.
6.Do make sure your purpose is clearly defined
There’s nothing more annoying than an email that is too long or doesn’t clearly define a purpose or call to action. This goes hand in hand with value. If you want your subscribers to participate in something be clear about it; and offer something of value. The more you define the reason for your email, the greater the value of the message that you are sending out.
Again, it must be reiterated that you need to follow the manner in which your database is segmented. This will help ensure that you will properly define your purpose.
Avoid being red flagged
The topic of spam is one that is constantly talked about in email marketing. When you are red flagged, you will increase your bounce back rates and unsubscribe rates. Basically, this means that you are sending meaningless emails to the individuals in your subscriber database.
This also refers to sending unwarranted or unrequested emails. In addition to this, not allowing the option to unsubscribe falls under spamming. Remember quality not quantity is important and should be represented in your emails.
Bottom line- make sure that the emails that you are sending, have been requested or that prospects have chosen to opt-in through a sign-up form.
There are programs and software applications that can assist with passing certain filters. This is also something that by having a good marketing service provider, will benefit you.
8.Dont Create all-in-one campaigns
Not every email is one campaign fits all. Make sure the emails that you send out are being tailored to the needs of the recipients. Follow email trends, so that the customer feels that you are being personal with them.
Automated emails can assist with avoiding email overload or irrelevant messages. You can utilize this tool to send out messages that correlate to the recipients in your database.
This helps you to customize emails beings sent to people in your database.
Follow the pattern in which your database is segmented. Personalize the information in your emails.
9.Dont Ignore statistics and research
Researching and maintaining stats can be referenced to the A/B test. In addition to this, you want to monitor your bounce rates and how often you are hitting the inbox. It is also important to look at your unsubscribe rates along with being reported as spam.
Think about the many emails that you receive and what causes you to open the email. More often than not, the subject line peaks the curiosity of prospects. It could be a type of offer or discount being offered. The content in the email needs to correspond with this.
Research the best times and frequency to send emails. Most studies show that late afternoons, weekends and the middle of the night work the best. Typically, early mornings, are when individuals are either working or attempting to get work done.
The frequency of when to send emails can vary. This depends on the type of email being sent the subject or even how long it has been since the sign-up process was completed. Typically, 1-4 times a month should be sufficient enough to where most people will not become disengaged.
However, this all depends on the type of subscriber that you have, and how long they have been a subscriber.
10.Dont Beat around the bush
Avoid going around in circles when sending emails. This will disengage the customer and can possibly increase your unsubscribe rates. Cut
right to the chase of your expectations and the reason for contacting your recipients
11.Dont Buy information that is unreliable
Although it may sound like an effective idea, purchasing prospective information is a big no-no. This is because it will hurt you more than it will help you. Your credibility would be worthless and your chances of being reported as spam increase. Information that is purchased can lack the quality needed due to unwanted communication.
Increasing your subscriber database can be done through marketing and campaigns. Use surveys and pop-ups, as well as sign up forms. It creates a more personal connection with your recipients because the information is being requested.
12.Dont Use the same images
Some people will tell you that using images should be avoided in some instances, however, if you do use them; be cautious. Try to use a variety if you decide to include images in your emails.
Watch the type and size of images being sent. There are many imagery tools and apps that can be downloaded to assist with applying the proper images.
13. Mobile Optimization
Don’t forget that a lot of time people are conducting business through mobile devices. This means clicking on emails, opening and deleting them. A lot of times this is forgotten. This factor alone can affect the unsubscribe, click and open rates. Make sure that you are accessible through mobile devices.
The proper accessibility for emails is important to a subscriber as well. This means that there should be a type of mobile platform that is compatible with allowing subscribers to interact. Close to fifty percent of emails are used, clicked and opened through mobile apps.
14.Remember Social Media
Social media is a major outlet when it comes to increasing sales and followers. It also helps with email marketing. Various apps allow you to tag, refer and link with a number of potential prospects.
Check your social media sites and find out if you are receiving favorable responses on these sitesCreate gated content and advertise on these social media sites.
Try utilizing referrals and incentive campaigns create a Youtube channel.
You can use social media to create campaigns in which individuals are required to enter their email addresses. Add a call to action to some of your current social media pages. These call to actions require an email address to be entered in order to access additional information.
There are tools that can be utilized, in order to help with your email database building. Most social media sites have apps that can be downloaded and used as marketing tools. With these apps, you can make it easy for users to sign up for your mailing list with one click of a button.
You want to think about the proper way to come across to your customers. Think about their wants and needs, and cater to that. Some additional things to keep in mind are:
Avoid repeating yourselfEncourage participationLook at your email signature- add picture for more personalizationRemember the thank you and welcome emailsMake your sign up process simple and easyEnsure your contact information is updated regularly
Research, participation, and recognition are important in email marketing. Testing out your campaigns will yield a higher response of open and click rates.
16.Check for any type of errors or erroneous information.
Studies have shown that when this is ignored, the response is unsatisfactory. Meaning you will lose subscribers.
Stay on top of monitoring and maintaining your campaigns. Update information regularly. This shows that your customers are important to you. If need be, utilize an email marketing service provider. These services are designed to assist with ensuring that you have the right tools within your reach.
If you are not familiar with email marketing, an email marketing service provider will help you. They will help with understanding the laws and basics of email marketing. While it may appear overwhelming to keep with the proper ways to go about email marketing, having a basic understanding will go a long way. Keep in mind these reminders and utilize them.
17. Do send a Welcome Email to your first-time subscribers:
To etch a lasting impression in your target segments at the very beginning itself, send a welcome email that looks crisp, warm and inviting. A welcome email can clinch you a perfect deal with your loyal list of subscribers just when the iron is hot.
18. Quality is always better than Quantity:
It’s always better to have a skimmed or segmented list of customers who are interested to hear what you have to say. Buying an email list for building an unnecessary huge list of subscribers will not take you any closer to your goal. Using filters like locations, holidays or interests for sending dedicated emails to your cream set of subscribers could make your email drive more efficient.
19. Format it right:
Try experimenting with different formats and lengths while sending emails to your target audience at least monthly, if not weekly. Keep your emails short and blend in some multiple layers of colors and graphics inside to give them a more appealing effect.
20. Personalize your subject lines:
Remember, personalization is impactful and you only stand one chance to catch the eyes of your customers. So, tailoring your email to your clients attribute could give you a dynamic response like no other. Focus on your subscriber’s gender, preferences and try including his or her name, Geolocation, etc. to lock attention in the crowd.
According to researches, a corporate mail with a conversational and friendly tone can boost click-through by 14% to 26%.
21. Set, a perfect time for your email shoot:
Timing your mail is another important part of your mailing niche. Considering your global traffic, it’s important to set your mailers as per their respective time zone. Else your commercial message might not reach their priority inbox and only crowd the to-be-deleted queue.
Wonder how? If you have a sorted customer list as per location data, creating a bespoke sending schedule is no more a big deal. Alternatively, you can choose to bank on your advanced email marketing tools, if any, for getting the job done at the push of a button.
22. Fine tune your subject:
Did you know a neatly written subject line could act just like teasers and encourage your receivers to open your mail? It’s true.
You can easily hook to your reader’s attention by drafting a crisp, informative and interesting subject lines that speak for itself. Here, survey questions or leading words rocket up the list.
23. A transparent call-to-action is a must:
A one-click e-mail emphasizing a clear call-to-action can grab the attention of your target audience more easily than a mail with lots of information. Keep it simple, less-cluttered and to the point.
24. Measure your approach:
Evaluating your email campaign’s success rates and analyzing your business growth periodically could offer you some real corrective as well as actionable insights for getting a better grip on your next approach. It’s because the data is the right hand of a marketer and hence collecting and measuring your data regularly can fine tune your strategies and customer engagement.
Implementing content marketing or A/B split testing tools can fetch you real-time ideas to know what works best to convert each visitor to a prospective leaemails foro improve your open or click-through rates.
25. Mobile optimization is important:
Did you know more than 50% of emails are opened on mobile devices today? Hence, optimizing your emails for all types of devices is important. Make sure all emails buttons and links, are customized for a seamless click on the mobile devices.
26. Developing high-quality lead magnets can be the real game changer:
It’s time to consider your giveaways for your potential subscribers. Go beyond just giving them freebies, free ebooks, and checklists to stand out of the crowd. Instead, offer them some unique and value-added service like marketing tutorials or webinars where they don’t spend a penny. This is exactly where your relationship gets stronger with your customers.
27. Stay away from sending the same emails to every subscriber on your list:
This means no two customers are same. So, sending the same note to one-and-all will hardly serve your purpose.
Segment audience and curate your messages accordingly.
28. Avoid complex codes:
Less is the new more. Cramming your professional emails with complex Java scripts, moving flash graphics or embedded videos could distract your potential buyers. Stuffing a gazillion of links will not only make it difficult for them to navigate, but they might not be able to retrieve the real essence of your message.
Moreover, all links and images are not always clickable across devices of all types.
29. Don’t look like a spammer :
This means you should learn how to avoid getting your business emails blocked by spam filters. The words you use in the subject lines might lead your emails to the spam tray. Avoid spam words.
30. Don’t forget to brand your marketing emails, forms, and landing pages consistently:
Pay equal attention to each one of the above to ease your multi-channel branding endeavors.
31. Don’t change your “from” name:
Whatever you pick to send, make sure not to mess with your gender identity. Changing the “from” name frequently might create confusion and no mail opening at the end.
32. Avoid sending your emails with one big image:
While sending a mail with one image, chances are big that it will not create the desired appeal or impression.
33. Don’t miss your focus on the pre-header text:
Pre-header texts are synonymous to the clicks on your websites. So, make the most of them highlight exclusive offers or any other additional valuable content that will generate more traffics to your site.
34. Don’t send emails without a final check:
While sending a bunch of emails to a big set of audience, it’s more likely that there will be typos, errors and broken links. Make sure, you thoroughly check your emails before hitting the send button finally.
35. Don’t send a generic email:
For a stellar success of your email campaigns, it’s necessary to constantly field test with the individual customer choices. Know your customer and their preferences, and tailor message to reach each one of them with a unique note. A generic message to all will not help you talk business to anyone.
36. Don’t buy an email list:
Finally, as a beginner in eCommerce, you don’t need to invest in purchasing an email list. Rather, try to find your list of loyal subscribers and segment them on their choices. Now addressing them with your custom emails will be easier, like no other.
37. Build a robust bond
If you really do want to drive results from your email marketing, there’s no rocket science involved.
Just the above Email Marketing Do’s and Don’ts can boost your marketing strategies online and help you build a robust bond with your clients list.