Top 40 Email Marketing Mistakes To Avoid Today
With even the most advanced email marketing software, you can still make some silly inbox mistakes and blunders that can spoil your entire marketing campaign.
So, here are my top 40 email marketing mistakes to avoid today?
1 .An overhyped subject heading:
Did you know, making the perfect subject line in the email need some artwork? A consistent headline can boost your open rates. But if it does not connect to the content inside, you will lose the trust of your subscribers anytime soon.
2. Subject Lines of Your Emails Look Dull:
Have you ever tried supplementing a dull subject line with even more drably pre-header text? For heaven’s sake, stop doing that. It will get you nowhere. Instead, make your headlines catchy, promising, relevant and to the point.
3. No Welcome Email:
What is the first thing you do when someone subscribes to your email list? Do you just send them another follow-up mail with a product pitch? You are probably doing one of the biggest mistakes of your life.
You need to send your subscriber a Welcome email which is the first email that catches your readers the most. Here, sending an automated one could probably kick-start your relationship with your customers on the right foot.
4. No Message Preview:
So, you thought the mail body and the subject heading would suffice! Wrong. Adding a little preview or a preheader text could add a little more detail to your offer. This bit of text doesn’t just make up the body of the subject headline more easily, but can work as the staple attraction.
Adding one could boost up your mail opening rates.
5. Emails only Contain Graphics:
If your entire email stands on one big image, chances are high that you will lose more than 60% of your potential segment from subscribing to your newsletter. The reasons are quite obvious.
Firstly, images are not always mobile optimized. Secondly. they don’t easily open in your mailbox except the settings is turned on by default. Thirdly, these image links can break anytime leaving your clients with no clue “what’s next”.
What’s more, image specific mailers mostly find their way into the spam filtering.
6. Emails Not Segmented:
No two readers are same. So, avoid sending the same mail to everybody. After all, what better way to know your customer than sending them segmented mailers based on their profile, product preference, and previous purchase details. Even the little Signup details can work as a great input to help the segmentation.
A segmentation can offer a more personalized approach to your emails. Hence, it’s a better way of building your online credibility.
7. E-mail Address Says “No Reply”
Interactivity holds the key to the stellar success of your email marketing campaigns. An email sent from a “Do not reply” address can kill all the golden opportunities of a great customer engagement. Until and unless you make yourself available to solve questions and give answers, things will not move in the right direction.
In fact, if you don’t let your customers contact you and only send emails from DoNotReply sender addresses, your open rates will deteriorate in no time.
8. Emails have No Link to Your Website:
One of the biggest email marketing mistakes is not offering your list of contacts a dedicated landing page on your business website where they can find an easy continuation of your email message. In fact, marketing campaigns with zero links to your website will offer no fruitful result.
Add at least one link in your inbox so that your target audience can step on your site boosting the click-throughs.
9.No Value Proposition for Customers:
Did all your emails, talk about your products so far? Customers love hearing about special deals and offer and more so when it matches with their unique preferences.
So, stop talking only about the goodness of your unique finds and emphasize on your customers. Talk more about the benefits they are going to reap from your products.
10. The “One Size Fits All” Mistake:
How relevant is your message to your subscribers? Here, the question refers to the ” One Size Fits All” crap that probably every marketer is guilty of repeating. Make sure you don’t lose your client engagement over this silly mistake as it can reduce your competitive advantage by taking clients of all types under the one umbrella.Personalized and targeted messages based on customer preferences and buying patterns could get you more click-throughs and ROI.
11. Emails Not Living Up To Subscribers Expectations:
Sometimes, failing to meet your reader’s expectation can send your emails, even with the best words, product description or layouts, to the spam folders. This happens when you walk too far from the topic or send mail at a too high or too low-frequency rate. These things only end up killing your subscriber’s interest about your newsletters.
12. Protect Your Emails from Spam Lodging:
Stay away from including unnecessary attachments to your emails. More often than not, they are included by Spoofers and scammers only and not professional marketers. Moreover, typos and unsorted email lists can contribute to a high number of spam flags and high bounce rates.
13. Emails with Cliche and Sales Driving Languages:
Sending mailers with sales heavy languages is one of the biggest email marketing mistakes as these kinds of emails really sound cheesy and hold no value for their potential buyers.
Make the tone of your emails more personalized and friendly, talk about your reader’s interest and caption the mails with purposeful subjects. These can fine-tune your efforts in the sale.
14. Emails are Overloaded with Complex Codes:
Make sure to avoid unnecessary complications in your emails. From complex Java scripts to flash graphics, from embedded videos to overstuffed links, all can serve to distract your readers from the real essence of your message.
They even make navigation and browsing experience difficult.
15. Emails Lack Professional Getup:
A lack of a professional touch in your newsletters might make your emails look sketchy and skeptical. Use only the professional language and stay away from cramming your mailers with unnecessary graphics, videos, and attachments.
16. No Clear CTA:
No matter your piece of conversation is a blog, email or a landing page, never miss out giving a clear Call To Action as it is the only thing that offers a clear vision to your readers about “What Next”. Put a CTA that is easy to locate and comes with fun words and guide your subscribers to an achievable outcome.
17. CTAs Are Just Overloaded:
Emails overloaded with Call To Actions are of no real value to their target segments. With too many things to do, your readers will not land up to anything relevant. It’s better to just link one CTA to one landing page and keep your message neat and clean.
Remember, it’s good to repeat a CTA twice in your emails than stuffing too many CTAs in one.
18. Emails Not Optimized for Mobile Devices:
Did you know more than 50% of your target audience will prefer opening your emails on their mobile phones? A lack of compatibility will not serve your purpose, no matter how good or relevant your sales pitch is.
If your readers can’t open email graphics, CTAs or the recommended links on their handsets, it will only put you to a low conversion.
19. Text Link is Missing:
So you barely gave it a thought that your emails might need a link, right? Remember your readers still prefer links and so make sure you place them wisely.
20. Overlooking The Analytics:
Ignoring analytics is also a big part of your email marketing mistakes. Revising your strategies and going mindful on your reader’s activity insights can help you shed light on how your email campaigns are actually doing on a long run.
Measure your reader’s take on your emails by focusing on their click and subscription ratio. Without this analytics, you can’t consider a change that might be needed for improving your conversion.
21. Emails with Long Tails:
Learn to avoid unnecessary long emails. A mail sent short, crisp and to-the-point will always catch better attention from your readers. Don’t forget everyone is busy in life so bundling too many ideas, topics, and news all in a single email will not drive potential for you.
22. Not Building A Database:
Not having a list of clients to mail? You will probably never be able to hit the bull’s eye. Building a database of potential readers is imperative to drive your email campaign successful. Whether you import contacts or use your existing email contact list, always start with the recipients you know and grow from there.
23. Sending Emails to a Purchased Lists:
If you don’t want to really mess with your campaigns, avoid buying an email list of contacts. Sending emails to a purchased list will not serve any actionable purpose as the recipients have no idea who you are. Instead, reach out to those who want to hear what you have to say.
You can also generate fresh leads through your social media CTAs or existing contact referrals.
24. Not So Personalized Emails:
Here is one loop where most of the marketers lose their gravity. Don’t sound like a typical, hardcore media commercial where your emails contain a personalization faux pas. Understand your buyers’ preferences and write your own message with a friendly warm tone.
Nothing could fetch you a better ROI.
25. Not Giving the Option to Unsubscribe:
Missing an “Unsubscription” option in the email is probably one of thebiggest email marketing mistakes a marketer can do to annoy his contact list. You would land up to even a worse blunder if your subscription button asks readers for a login before his/her unsubscription.
26. Not Giving Enough Time to Draft The Sales Pitch:
When you choose to assign too little time to craft your email, chances are more that you will send an email that is either not polished or flowing with that creative juice. Give time to write an email, especially in the beginning, as each one is sent with an intention to be read or acted on with a result.
If you find yourself in a bind as a busy entrepreneur, hire a seasoned writer. Your speech has never been more impactful.
27. Emails are Scheduled Inconsistently:
Wonder what are leading your e-commerce marketing efforts astray? Probably it is the inconsistency in your email shooting pattern. Not being consistent enough can sometimes crush the whole marketing campaign.
Avoid sending emails too often or just too less and just shoot your emails once or twice a week. Let your customers know that you exist without annoying them.
28. Not Using the Time-Saving Tools:
Like all marketing campaigns, email marketing also requires a little homework and a large amount of flawlessness. If you are going already overboard with lots of marketing initiatives, implementing Time-saving tools and resources can keep you top of the game.
They don’t just reduce the intensity of the workload that an email campaign requires but privilege you to stay ahead of the competition.
29. Missing the Aura of a “Plain Text”
You probably never knew that plain text emails can do wonders than the ones loaded with extras. A well-drafted newsletter can create a conversion, but a plain text note can hold your customers for a longer period and boost repeat purchase.
Studies reveal that sending emails with short and simple texts have 60% more chance of reading. So let all your impactful messages come in a plain text.
30. Scheduling Emails On Wrong Time:
This is one of thoseemail marketing mistakes that are overlooked by marketers of all sizes. Don’t waste time sending emails if they are not opened by your readers. Instead, experiment and track your email-click rates to strategize your email sending based on your analytics.
Keep an eye on the days and the times of the week when you receive the highest reading rate statistics and start working on them.
31. Too Many Emails with No Fitting End:
You are just getting the whole thing wrong.
Too many emails with a whole lot of cliche and “blah blah and blah” will serve no big purpose, but muddle up the real value of your campaign.
32. Email Lacks a Personal Voice:
Don’t make your emails look like a product pitching machine. Instead, put a little human touch and let your readers know who is writing the piece or who should they contact next or that somebody is greeting them.
When you get a subscription to your email newsletters or updates, it means your consumers would love to hear from you.
33. Waiting For a Bigger List of Subscribers and Not Updating Emails on Time:
This is probably the worst of all email marketing mistakes that you can do as a marketer. Don’t procrastinate your new email marketing drives or campaigns just because the last one did not catch your expectation of audience or subscriptions.
A new update can always make a real difference.
34. Overlapping Emails Lack Coordination:
Too many options about a single product can leave your consumers perplexed in making choices. Instead, they can choose to unfollow your emails.
Fear not, stop sending contradictory emails to the same set of contacts multiple times as the multi-email trend can overlap and lose coordination. And you lose a potential market of buyers.
35.Going Overboard with Haters Feedback:
Just because some recipients blocked you or sent your emails to spam, it does not mean you should sulk and roll back your marketing efforts.
Let criticism come and shape your marketing goals for the better. Listening to bad feedbacks sometimes can grow you insights about the right segment to catch. Remember, you are not everyone’s cup of tea. So stop pleasing everyone on earth and drive your email campaigns to only those who leave a positive review.
36. Inconsistent Branding of your emails:
Inconsistent branding of your marketing endeavors might get you nowhere at the end. Pay equal attention to brand your email newsletters or product updates, landing pages or even forms. It is one of the best practices to improve consistency for your traffic.
37. Let Automation Not Run a Lifetime:
If you don’t know when to put an automated email campaign to a break, it can spoil the whole efforts and distract your buyers. Allow your source to disconnect with a “Stop Block” system when you want a particular email blast to pause or retire.
38. Emails are To Generic in Content:
Every customer is unique and a single message can’t suffice for all. So, avoid sending a generic email. It’s best to implement some field tests and analytics to get a better insight into your customers and their unique choices. Tailor your sales pitch accordingly.
Remember, the email must not come the same for everyone.
39. Emails are Sent Without a Final Check:
How does it feel to wake up to a mailbox full of words underlined in red? The same applies to your readers as well. When you only aim at hassling over a competition and send emails without a final check, chances are more, your readers receive emails full of grammar and spelling mistakes, typos, wrong prices, incorrect dates, and broken links.
40.Starting Email Marketing Too Late:
Finally comes one of the most common and costly email marketing mistakes that almost every marketer can relate to. It’s waking up too late with your email campaign endeavor. So, you go try everything else from an SEO to a Social media venture right after your product launch and never pay a heed to the much familiar and trusted email campaign as it sounds somewhat old-fashioned.
In a nutshell, an email campaign is the best time tested strategy that can turn your followers to your potential buyers. This may not happen overnight, but will surely take your game to the next level. So, make no mistake, to rocket launch your products with a series of robust and dynamic email campaigns and optimize them. Now watch your business double or triple up in no time.