The Top 40 Email Marketing Tips to Help Your Business Grow
You have carefully organized your email content, gone through each sentence. You really feel that you have the best subject line. You publish it.
But when you check on your email stats, you realize that things are not as you hoped, the click-throughs are discouraging.
Don’t let this depress you, it is not a big challenge to make people open your emails.
Here you are about to learn and know the most important email marketing tips.
For experienced and non-experienced marketers, you will get some tactics here:
1. Test each subject line:
Have you heard of email subject line tester? This is a free tool you can find it online, makes it easy to improve subject lines and you will be able to view how it looks in the recipient ’s inbox.
2. Power Words:
You need to inspire readers to take some action by using subject lines. Your subject line should contain power words that influence the audience to click and open your emails. These are words that increase your email open rate.
3. Use Your Real Name in the Sender Subject/Field:
Emails from actual person feel more friendly than one the one from a brand, so use your name in sender field instead of your brand name. Are you a blogger or a solo consultant? Then this strategy works as well as it might doubles as your brand. Most email service providers have made it easy to edit the senders’ field. Consider using your name sending the email, which is also important should the recipient have some questions.
4. Add Personalization:
Make your emails personal, that is, you should add the recipient’s name. people always want to feel that they are more than simply a number. Personalization makes your email more conversational.
5. Include Numbers and Statistics:
Adding an interesting percentage or stat to your email content can influence the number of clicks and replies. The subject lines with stats are more compelling. For example, “you can save 25% “ is more functional than “save money”
6. Create Some Curiosity:
If you want to add a story to your email, then you need to know the beginning and end of it, then leave some important information in the middle. Example of “should you employ this technique to achieve [GOAL]” this example leaves something out which can only be known by clicking to read the email.
7. Use the Present Preview Text:
If there is no preview text available do not leave it blank, this is an opportunity to add your subject line more content and context.
8. Avoid Using All Caps in Your Email:
It is like you’re shouting to your reader’s face.
9. Use Some Emojis:
They are fun illustrations and can help boost opens on emails. You should also try this, just copy and paste them into your email.
10. Email Copywriting Skills:
Strong copywriting techniques are important for email marketing
11. Keep Your Email Brief:
Whether you writing body copy or subject line you should consider these; keep sentences below 25 words and paragraphs not more than three sentences, 17 to 24 characters on subject lines and always go to the point.
12. Add CTA in Several Locations:
It is a simple technique that helps boost clicking by putting a link in several spots where a recipient is likely to be scanning through your copy. Add CTA in header graphic, inline text and CTA conclusion button.
13. Selling Something Valuable:
Before you send an email to ask yourself the following:
• Is the offer or content of high quality?
• Would you yourself want you are selling?
• Is there anything to add that that makes your email more valuable?
14. Put Readers First:
You should not talk exclusively about yourself, your brand should try to solve the problem for people.
15. Sell Benefits and Not Features:
Customers consider gains more than features, in your email tell your customer of commodity’s benefits.
16. Constant Message Match between Email and the Landing Page:
The link’s landing page should maintain the message similar to one on email.
17. Do Not Use Generic Templates:
Just go to the drawing board and come with something new.
18. Create a distinctive voice:
Develop a unique brand voice that keeps you stand out.
19. Keep your email skimmable:
Keep your sentences short and reduce the number of sentences in paragraph two or three.
20. Make it easy to unsubscribe:
Why? Because it creates some positive experience, even though someone does not want your emails he/she might be interested in your brand.
21. Never pay for lists:
Why? People will not understand why they getting emails from the company they never heard about and will end up unsubscribing anyway.
22. Mobile-friendly model:
Try this because at least 50% opens their mobile devices and can get deleted in three seconds since emails do not render well on mobile devices
23 Add alternate text to buttons and images:
To help the blind understand what tour images are and provide context if images can’t load
24. Sending your emails at the best times:
This depends on your audience. The research shows that the best times are 6 am, 10 am, 2 pm, and 8 pm.
25. Develop a schedule:
on the best days to send tour emails
26. Have planning tools and calendars to organize your email marketing schedules:
This helps to create consistency.
27. Put a clear deadline:
It prevents recipients from procrastinating.
28. Do not follow some specific formula:
Because it will sound like an autoresponder hence boring.
29. Never automate your greetings:
Mixing them makes you less boring and robotic.
30. Ask questions:
This makes your email more conversational with your reader.
31. Highlight common mistakes:
This is because nobody wants to be seen as silly.
32. You be on the reader’s side:
Show them they are not alone, you really understand their problems and show empathy.
33. Show what your readers will miss:
Since they want to avoid complications and inconveniences tell them your offer on how it will help avoid problems.
34. Be trustworthy:
Let your readers know the expectations
35. Reward your loyal customers:
This will increase the relationship between you and your customers.
36. Try to Write faster :
This is how your personality and enthusiasm come and hence captivating your readers.
37. Insert more links:
To increase the chances of people clicking your links.
38. Launch contests:
Giveaways and contests are the best way you can get email signups.
39. Do not be creepy:
Personalize but do not repeat people’s name
40. Learn from experts:
Subscribe to their email lists and examine their content and subject lines.
The email marketing tips above are simple and once you apply, you will get positive results. Try them step by step to improve your business. It will not happen fast but gets better when you take some right steps and will become profitable if you care about this details.
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