What do I Actually have to Write to my Email Subscribers?
Do you wish you knew how to write more engaging and compelling welcome email copies for your new list of subscribers? Perhaps, this is in every email marketer’s wish list.
Sometimes it can be very overwhelming to decide what and how to write a message that will prompt your subscribers to want to take action.
Whether you’re getting started or you recently sent out a few copies, you should never get stuck that email content. Remember, that first copy you send plays a huge role in painting a big picture in the eyes of your audience.
Perhaps, your welcome email is what sets the tone of your entire relationship and will determine whether they’ll continue wanting to read, click or open your messages. It also encourages new members to join and engage with your business.
FREE DOWNLOAD: Email Marketing Planner:
Email marketers write differently. However, content is king and this is why those who get dozens of shares, comments and likes from what they write invest much energy, time and dedication into the quality of content they pen down.
However, what separates great writers from normal writers? The answer is the understanding and relationship they have with their audience. But before that, how do you write your first welcome note?
Writing your welcome note
Find a tone and write a warm introduction that reflects the personality of your business. Thank your new subscriber for showing an interest in your company. Something straightforward can work here. There’s no wrong route to writing your welcome note provided you make it conversational and suits the voice of your business.
A word of thank you’ is powerful when included in your note. It adds some humanity in your message and tends to build brand loyalty.
It shows you appreciate your members and have a positive feeling towards them. You can go ahead and use their first names to show some personalization. This helps you to win their attention and even enhance your level of engagement.
Additionally, in case you promise them something (an incentive) for signing up, then your note should deliver it otherwise you might piss them off, lose trust and even frustrate them. One excellent way is to promote a lead magnet such as a checklist, how-to guide or even an eBook.
By letting your members understand what they expect from your business, you can improve and even build a stable relationship. Tell them the type of messages you’ll be sending to them. It could be a weekly newsletter, offer, tech or newly introduced products.
Certain groups of people don’t want to be taken by surprise especially with the content you send them. It not only increases your unsubscribe rate but also elevates your chances of being marked spam. Let them feel excited about what you’re to provide them.
If possible, you can ask them to whitelist you. If they can add you to their address books, then it will be easy to improve the deliverability of your messages.
You also eliminate the chances of being filtered to the spam folder. Since they are new, you can show them instructions on how they can whitelist you.
Contact Information Makes you Visible
Including contact information and vital links to your social media channels can allow your members to reach you quickly. Make it easy for them to reply to your messages, chat or call you. This helps to build your relationship and improve the bond. If they love the content you send them, then it means they want to hear and read more on your social media channels as well.
Reinforce those Perks
It pays to reinforce the decision of a new member to join your list. The easiest way to do it is by offering a quick perks list. Tell they why joining your group is the best decision they’ve made. Explain to them the benefits of doing so in quickly digestible points.
Offering them a deal also does wonders. Something like a gift or discount can create a goodwill between them and your business.
Have a clear CTA
A clear call to action is the most important feature of your first message. Give your note a clean look with proper décor and then end with a vivid CTA. The button can be hyperlinked to inspire the recipients and prompt them to act instantly.
In case you’re asking your new members to join so they can learn more about your products or business, then remember to shine a spotlight on your service or products with beautiful images. Convince them to take action as you showcase your products most appealingly.
For a service-based business, compelling and emotion-arousing photos can do well. It can be a picture of a happy and satisfied customer, team or volunteers. You can also consider using before and after pictures with clean and straightforward complimentary colors and graphics.
What about Mobile Friendliness?
Do all your members use desktops or laptop computers? Probably No. why not consider mobile friendliness? A practical note not only has to look good on a desktop but should also display pretty well on a mobile device.
A study done by Adobe’s Digital Publishing Report shows that about 79% of all smartphone users prefer using them to view their emails. It means creating a mobile-friendly version of your note is paramount. All members of your group should be capable of viewing your note properly regardless of the device they use. Create responsive messages that are clear, easy to read and feature a CTA.
Apart from a welcome email, other types of emails you can write include broadcast, follow-up, recycled, free consultation, free preview, unopened resend and How can I Help You message.
Writing a Broadcast email
A broadcast message is a single note that is sent to multiple recipients at the same time. It is the right option for sending messages that need frequent updates. You can schedule it for a specific time and date so that everyone receives it. Such messages are great for delivering business news in case you want to announce a new product, keep your readers in the know or promote a limited-time sale. There are endless possibilities on what you can write on this type of message.
New Product Updates and Releases
Whenever you plan to launch a new product in your production or sales line, this type of message enables you to spread your big announcement and reach out to your target audience quickly. The message should elicit some buzz and even make your readers get excited about the new offers you bring them. Tell them about the problems your product will solve, how they’ll purchase, availability, value it will deliver to them among other vital updates. In the case of visual products, show them in the form of colorful pictures.
Promotions and Limited-time Offers
These messages should have some sense of urgency in them. Advertisements and sales that have expiry dates should be capable of promoting your audience to click and open as soon as they receive. The content to include in these types of messages include a definite timeframe, the incentive they get if they quickly open the message and call to action on how they can place an order. Timing is vital when it comes to promotional messages. Additionally, they don’t have to be complicated or lengthy. Skimmable content helps readers to find what they’re looking for without necessarily reading the entire message.
Most marketers send weekly, bi-weekly, and even monthly newsletters to their audience to keep them updated on the latest trends and events happening in the industry. While these messages are highly versatile, it can be easy to get confused about what to write.
Among the popular options, you can consider include company culture, news on customer or team member of the month, industry news, upcoming events or new methods of using a product or service.
If you can tell your audience how well your business is doing in the local community, then go ahead and give them a glimpse of the same.
You can also think about writing something on how customers can better utilize a service or product to simplify or solve some problems and more.
These are important in various situations. It helps you to communicate and consolidate a relationship between you and your recipients. Remember that this letter is written during the early stages to help create a strong bond. To write a better follow-up, you can;
• Re-iterate your business’s attributes and positive dimensions of every new relationship.
• Include new insights to improve your appeal
• Do it within a short time preferably 24 hours or less than two days after a new member signs up.
• Show them the next steps and what you plan to do. Avoid any negative sentiments in your letter.
Recipients can respond to your message, but not all of them will do so. It often depends on how well you draft your letter. Below are the tips you can consider to help you come up with something better.
• Decide on your goals. Be goal-oriented. Decide whether you want to arrange a meeting, provide more information or close a sale.
• Reference your previous messages. Play around with the minds of your recipients. Make them feel you’re not new even if they forgot your first letter.
• Explain the reason why you’re sending them a message. Here, be concise and direct
• Include a CTA then close your message.
Repurposing of content is a common thing among bloggers. It means taking existing content and creating it in an entirely different style to optimize its reach. It can be transcribing a video and then writing it as a blog post, converting a post into an eBook or podcast episode and more.
The secret here is that you’re not making the content appear new but giving your audience a better way to enjoy the content. It doesn’t matter whether you have thousands of followers or just a few. Giving them a unique style and format of reading your content can make some of them even love it more. It eliminates the burden of having to create new content every time while still adding value to your readers.
You can never lack something to tell your audience. Think about giving them time to make a consultation. A free consultation can help create a real and long lasting relationship with your customers.
Through consultation, you get an opportunity to understand your audience better, deliver more value and build a strong pool of references for testimonials and case studies. Such testimonials can help attract new members to join your group.
Although consultations can consume time, you can still limit them and reap maximum benefits. Set a clear and substantial outcome to every consultation you offer and let your audience apply for the free consultation service. Consultations can give you a chance to answer personal questions from your followers. The most engaged readers are the ones that will deliver the top benefits to you.
The Free Preview
Previews are great in helping people make informed decisions. Sometimes they even make one get excited about something to come. You can create previews for product launches, giveaways, webinars and even blog posts. A show of your content can help you accomplish a lot of things such as:
• Getting your content on the radar of target audience. They’ll not want to miss your offer and will be waiting for your message to hit their inboxes.
• You raise critical questions in the mind of your readers that they’ll want to get answers.
• You get time to clarify the value of the content you plan to deliver even before you complete creating it.
The Unopened Message
Not all the messages you send out will be opened and read. A percentage of them will go unread. A low open rate can be disheartening. Is it possible to resend a message announcing your recent blog post to those who didn’t open your message? Do you think you’ll be bothering them? Perhaps not. If you can manipulate the subject line, opening sentence and keep the other parts intact, you can improve your open rate.
“How Can I Help You” Message
Even if you’ve lacked what to write, you’ll never forget about asking your recipients how you can help them in a message. Ask them about the type of help or assistance they might need from you. Although it might sound strange, it works a long way in improving the bond between you and your readers. Keep your question open-ended and let them give you their suggestions.
An email is not only a powerful marketing tool but also an excellent way of connecting with your audience. Writing an engaging piece doesn’t mean you have to spend too much money, time and effort. It only requires your creativity, understanding of your readers and knowing your business goals. The above is a detailed guide to help you write better emails to your audience.