21 Things You Can Do Today To Change Your Email Marketing Forever
What can you do to make your email marketing campaign successful? Successful marketing is mainly about using the right techniques at the right time. These techniques make your campaigns highly efficient hence generating more sales.
Research studies show that during last year’s holiday season, people spent over 100 billion in online shopping. This was a 15% increase from the previous year.
Besides, experts believe this number will increase in 2019 and other successive years. With the right campaign strategies, marketers can make a lot of sales even during normal sales days.
Here are 21 tried-and-tested tips and tricks that can change your email marketing forever.
1. Personalize Email Campaigns
Everyone would like to get a personalized newsletter.
Personalized newsletters can range from greeting your customers by their names to creating content that meets each subscriber’s needs and interests.
Personalization creates a positive impact which pays off well. For instance, messages that are personalized generate six times more on revenue and transaction rates as compared to those that aren’t personalized. However, marketers need to learn how to use personalization effectively throughout their message.
2. Use Email Marketing Automation
In this video, we have Miles Beckler showing you how to use automation for your email campaigns
This is one of the best email marketing practices that can help you gain a lot of subscribers and also have your newsletter stand out from the rest.
Creating an individualized message would take too much of your time if not for automation.
Also, it’s a great way to measure the effectiveness of your marketing campaign as well as decide on what works best for you.
You only have to set up your subscriber newsletter, and the rest of your newsletters will be automated. Automation also ensures that the marketers deliver the right content at the right time. This encourages responsiveness from customers hence a deeper relationship between the marketer and the customer which leads to more sales.
3. Do a Consistent Campaign
Consistency is key in any marketing business. Although sending many emails may make your subscriber think you are a spammer, don’t’ fear to send legitimate marketing newsletters regularly. Having subscribers who signed up voluntarily will greatly reduce the chances of you being categorized as a spammer.
Remember, spamming is generally the act of sending a newsletter to individuals who haven’t permitted you or you don’t have any relationship with them. Therefore, you will not be a spammer if you are sending the right content to your subscribers. Moreover, it’s believed that most people check their newsletters on a daily basis.
4. Keep Your Emails Brief
Your newsletter should be concise as well as to the point. It’s obvious that most of your subscribers are always busy since everyone is trying to make ends meet. Therefore, they may not have the time to go through a lengthy email.
A lengthy newsletter may confuse your readers, or sometimes it may lead to conflicting interpretations which will reduce your conversion rate. Write appropriate and necessary information but ensure your newsletter is as short as possible. Use Bullet points and one action per newsletter for clarity.
5. Optimize Your Subject Line
Most subscribers receive an average of 121 newsletters a day. This means that they are regularly bombarded with these messages, and they might not always open, click through or even engage with your message.
So, how do you ensure your email is regularly opened to trigger action? The fast fact is to optimize your subject line to ensure it stands out from the other 120 newsletters. Keep your subject lines on topic, short and personalized.
6. Create A Landing Page For Your Campaign
A landing page is a page that you put on a website to encourage customers to link to your email.
When creating your landing page, ensure it looks similar to the rest of your website. The two have to blend perfectly so that the customer doesn’t get confused if they decide to read and see other things on your site.
Ensure there is a sign-up form on all of your landing pages. With this, if your website visitor doesn’t purchase what your website is selling, they will at least sign-up for your future newsletter updates.
7. Know Your Audience Well
Knowing your customers will help you meet their interests and needs thus generate sales. How do you get to know your target audience?
One of the most common to understand your audience is by to conduct market research. Market research will help you get as much information about your audience as you may want. You can gather these details by conducting interviews, quantity survey, doing research on social networks as well as contacting other research departments.
8. Offer Value
Before sending any newsletter, you need to understand the value of your content to your subscribers. The value of your newsletter isn’t only determined by analyzing your campaign results. Marketers should be able to distinguish between value and cost.
To offer this value, you need to address your prospects concerns, determine who are the best customs, what is the best time and way to reach them and then reach out to them consistently without spamming.
9. Voluntary Subscription
Some people do still buy email lists up to today. My simple advice: please don’t! Never buy an email list whatever the reason. To drive conversion, you will require more than just email addresses. You need people who genuinely have an interest in what you offer.
Subscribers are the heart of your overall business since their revenue depends on your ability to meet their needs and interests. Hence, the more you have information about them, the more you are likely to satisfy their wants.
10. Make It Simple to Unsubscribe
For professionalism in marketing, ensure your newsletter has an unsubscribe option which is normally situated at the bottom of all your newsletter. Some markets may hide this option so that they may not lose their subscribers. Is it really worth it?
It’s worth noting that there are customers can’t unsubscribe just because they have seen the unsubscribe button. Instead, they will look for the unsubscribe button if your content has little or no value to them. Remember, it’s better to have one or two customers unsubscribe than triggering them to categorize you as a spammer.
11. Optimize Your Email to Make It Mobile Friendly
According to research studies, mobile users spend two times longer when online as compared to when they are using their desktops. Over half of these mobile users access their newsletters every morning after waking up. Moreover, 91% of them check their emails daily.
This means that it’s essential to optimize your newsletter for all mobile devices since you will reach out to a lot of people. To transform and optimize your message, ensure your subject lines are short, keep your newsletter not more than 600 pixels wide, use a simple template, use small images, keep your font size large and always test your message before sending.
12. Segment Your Email List
Dividing subscribers into groups helps you meet their wants and needs without strain. This is because segmentation ensures that you always send messages that are relevant. Different people have different interests thus some are likely to unsubscribe if they find your content irrelevant.
For your segmented email list to meet your prospects needs, inquire and gather more information about their preferences, find out their current location, and also check their previous purchasing behavior.
13. Check Email Performance.
How has your newsletter marketing campaign been performing so far? You can check the number of people who have received your messages by clicking Mailbox and then select the mail you want to view. You will see the number of people who have received, opened and taken action on your message.
Clicking all menu will filter recipients based on the above statistics; which will help you analyze your recipient actions on your message among many other things. You can then export your newsletter results as a CSV.
14. Use A/B Testing For Best Email Practices
If you don’t use the A/B testing in your marketing, there are high chances you may be missing out on a lot of opportunities that may help you grow your business. This is an important conversion optimization practice because it can help you draw conclusions and make various decisions based on available data.
The information received from your testing will help you know which campaign works best hence allows you to experiment their different marketing strategies. This is important in growing your subscriber list and also increasing lead generation.
15. Include a Call-To-Action Button
How do you normally get your audience to take action? Although design, content, and structure are important in your marketing, which the best ways to encourage your subscribers to act? The best way is by crafting an encouraging and persuasive Call to Action.
To create a strong and clear CTA, identify your main objective. Do you want your recipients to purchase a product, register for a given event, claim an offer or enter a competition? Decide on your most essential call to action before you even start your writing your message.
16. Include an Email Forwarding Option
A compelling and successful newsletter should have not only high open, deliverability and click-through rates but also trigger others to share your message. This will help you increase your conversions as well as reach out to more subscribers.
Some best practices that can encourage forwarding messages include: segmentation, personalization, asking your recipients to share your content, and ensuring your overall content is generally sharable. This will boost your brand as well as increase your revenue.
17. Reward Loyal Subscribers
After customers have subscribed to your newsletter, how you treat them will determine your relationship and if they are likely to unsubscribing. Remember, 97% of all businesses in the world use email marketing. Keeping customers always loyal to your brand isn’t an easy task.
Thus, you should do everything at your disposal to ensure you go above and beyond all the other marketers. One of the best ways to keep your customers is by rewarding them from time to time with offers, discounts, and coupons.
18. Use Images
Having visuals in your message campaign is very crucial in passing some information. A single eye-catching image can pass a lot of information as compared to simple text. However, ensure your images are clear because unclear image campaigns may cause your prospects not to engage with you.
Use high definition images but be cautious to avoid creating a very big image since your subscribers may not even see your awesome images. Effective images are powerful whenever they are used correctly.
19. Re-Engage Inactive Subscribers
There are 3 reasons why subscribers may stay inactive:
i. They don’t get to see your message because it goes straight to the spam folder
ii. Some may not want to buy your products although they may have an interest in your promotional messages
iii. They are too lazy or busy to unsubscribe from your message
Re-engaging your inactive subscribers is a beautiful way to get them to re-think their stand on your brand. Use activation newsletter campaigns to help re-engage your brand. Sometimes your subscribers may have just forgotten about you, and you will only need to remind them about your brand.
20. Use Buttons Instead Of Links
Sometimes marketers confuse between links and buttons. Links allows you to navigate to other pages or locations within a given page. They are usually underlined so that they can be unique and distinct from the rest of your message content.
On the other, hand, a button creates a feature that helps the recipient respond to some information on Java. They include a call to action and submit button.
21. Perfect Timing
Which is the best time for a marketer to send newsletters? For effectiveness of your content, you need to ensure there is perfect timing whenever you send emails. This will reduce their chances of not being seen.
Although researchers don’t quite agree on the perfect time to send an email, most people open their emails at 5.30 a.m. after waking up, some check during lunch hour while some check in the evening after work, at around 5 p.m. Therefore, ensure your timing is ideal for increased conversions and sales.