The Ultimate 7 Email Marketing Checklist-Before You Press Send
Although people make mistakes all the time, as its human nature, care must always be taken.
An email marketing checklist is an important tool that helps you to get rid of mistakes such as typos, images that are poor or bad as well as forgotten links, just before you press the send button.
There is never going back to rectify any mistakes ones you have clicked the send button, so it works better to be equipped with a good checklist.
It doesn’t really matter if you are just starting out in your email marketing journey, or you have been doing this for years.
What matters is that you equip yourself with the best practices that allow you to send great and professional emails to your list of contacts.
Some mistakes can easily be overlooked or, even fixed, yet others can become a cause for bigger problems for your company or your clients.
If you happen to make a minor mistake your clients could understand and pass.
However, repeatedly doing so impacts on your professional image, trust as well as your reputation with your contacts, who are also your existing or potential clients.
The consequences could be, however, more serious in the event of a bigger mistake.
For instance, you forget to a link in your CTA button; or you even forget to replace a large section a placeholder text.
In essence, an email marketing checklist is your ultimate tool and guide which is useful in helping you send exceptional emails.
So before you send your email newsletter or promotion, these are the important elements to look out for and tick out from your checklist.
Things to look out for are:
Your name and subject lines; be sure to check if your name includes your company or brand name.
Check for any typos and personalization in the subject line.
Ensure that the subject line meets the guidelines for length, which usually include 5-8 words, 40 characters that accommodates spaces as well.
Check to see if you have updated the preheader and typos.
Find out if you need to update the footer and do so immediately.
Also, check the status of permission reminder, and update if necessary.
Check that you have included the sending address which usually comes with a physical address of your business.
2.Find out and include the unsubscribe link.
Again, go through all the social sites icons and see if they are linked to the relevant social network; if not make the required corrections and update.
Meanwhile, if for any reason your subject line does not have your brand name, ensure to make this inclusion.
There are words and punctuations that you should be careful to avoid.
These include quotation and exclamation marks.
The inclusion of the same could trigger your email being sent to spam filters.
The list has to be checked for such issues as:
It is important to prepare your list of contacts and see if there is a need to suppress any lists.
Going through your whole list will also guide you in knowing if you require making any exclusions or extra inclusions on your list.
Also, do a thorough check to see if all data has been incorporated in all the areas as regards to your list of subscribers. Make updates where necessary.
Elements to look out for in this field include the following:
Check out for any typos and readability as well.
This includes having to find out if the content of your email is interesting and relevant to your list of subscribers.
Again, check if your email is personalized with the right first or last or even both names of the recipient.
It helps to know if the email you intend to send is clear, concise and appropriate.
Other important elements to check for are the images, to see if they are linked, while also remembering to add the ALT text.
When it comes to background images be on the lookout to ensure that you have added a fallback color.
Check to see if the headlines and the CTA buttons are also linked
5.Call to action.
Does your email lead the subscriber into knowing what to do once they have received the email?
For instance, have you indicted whether they should call or take any other step such printing out a coupon or calling for free offers, or even commenting on a given article?
Your checklist should include the send date and time.
This should be planned via your calendar to ensure that there are no conflicts with other emails to be sent.
In case such an issue arises, then plan for needed suppressions on your list.
Testing Email Before You Send
Incorporate last – second checks to see if you are ready to press the send button.
Conduct an inbox preview, and you easily do this by sending yourself a test email.
This test should be tested in both text and HTML formats.
Check also if you have completed a full inbox test of all your email clients.
Also, check to see if you have proofread all the content of the email thoroughly starting for the subject line as well as the email copy.
Again, check and ensure that all the links are working as required.
Once you are sure that you have adhered to all segments of the guidelines, you can send your email immediately.
If not so, you can save if carefully to send it at a future favorable time.
The design of your checklist needs to include all the segments that go along way in producing a great and reputable email.
The way you prepare this list of guidelines can make or break your Email marketing campaign.
Finally, proofread all content before you send the email, this helps you to wipe out any last minute mistakes.