why do the most successful companies in the world still use email marketing?
Have you ever wondered what makes the business tycoons hold their age-old market position despite the reeling competition?
It’s definitely their revived email marketing strategies, if not anything else.
With so many competitors sprouting up in the global marketplace every hour, you need a stronger connection with your potential buyers. In essence, email marketing is the brick and mortar of every electronic business today, big or small. From startups to entrepreneurs, every marketer needs to implement, harness and evolve a rock-solid email strategy in order to stay ahead of the curve.
But, it requires a lot more than just the fine-tuning of your email forwarding schedules, the bolstering of your contact lists or even the drafting cutting edged a sales speech.
It’s because convincing your customers to hit the “buy” button is the biggest challenge today. Here, only email marketing can take the game to the next level. Want to know how this marketing does your job better?
Email Marketing-the best-kept secret of a successful e-commerce Business
As the name suggests, this type of marketing needs no rocket science than using a well-devised email strategy.
But you need to pay full attention to the personalization, consistency, and optimization of your followup emails.
For example, you don’t make a sale every time a customer visits your business portal.
Chances are more, they browse, select and even add to the cart, but still drift away when it comes to making the final payment.
But you can’t afford to lose this segment.
Here, the most relevant email newsletters can get your target audience back to your electrifying site.
This gives you a standalone opportunity to build loyalty.
keep reminding the target segment about your brand’s existence and convince them to make a purchase at some point.
However, let’s see how some of the big business titans are using this time-tested strategy to get their niche online.
Time to draw some run-time inspiration.
Email Marketing Strategy – Example – 1
Amazon has been a big player in the global marketplace for many years.
A lot of new markets could not seemingly affect its business.
Want to know how it still manages to clinch a deal with its loyal customers and the fresh floating crowd?
It’s the dynamic approach to its email marketing strategy that has stood the test of time.
In simple words, it uses three simple basic tactics- personalization, consistency and interactive follow-up emails.
Let’s discuss them.
This brand has always come up with something new when it came to pushing the envelope further. Addressing customers by names is the first of its kind. Also, think about its dynamic offers that fit every occasion and strike a chord with the buying needs of a customer.
For example – gift cards are an amazing addition that gave Amazon the fastest entry into the market with a win-win situation.
Talk about their designs, layouts and templates and each one is consistent, relevant and interactive. With the content constantly evolving, it helps the brand bridge gap between its emails and the website.
And then comes the product recommendation emails that have the last laugh.
They target the previous purchases and feedbacks of their customers right off the bat.
Email Marketing Strategy – Example – 2
Did you just say APPLE? Yes, they are worth a mention here.
This company owes a major share of their business in their crisp, warm and inviting email newsletters .
This iconic brand mainly relies on email when it comes to direct marketing.
The story does not end here. It has made a makeshift arrangement with their smart iOS switch.
Also, with their emails containing the pixel-perfect and colorful graphics, sales happen with no extra effort.
In fact, all the emails from this brand directly target a wide range of actions.
From encouraging a site visit to delivering information like product launches, from recommending a purchase to offering a critical product solution.
All come via email only.
Makes quite a sense how this award-winning brand manages to get a huge list of high profile customers, regular or floating, year after year.
However, email marketing tops their promotion and advertisement bucket list. What are you waiting for?
Email Marketing Strategy – Example – 3
Hopefully, you don’t need anyone to tell you that Airbnb is already nearing numbers of their dedicated email subscribers that can be counted in millions, if not zillions.
In fact, they are estimated to pull the main profit through their “welcome” messages in their email blasts.
This is the brand that uses a clever marketing twist by considering its consumer search histories and purchase preferences and blending them flawlessly with their head-turning offers in an email, oh so personalized and simple.
What’s more, each email holds a key to the direct sign-up which is possible after the customers have walked really far with the sales pitch disguised in the visual treats of every email.
What stops you from giving it a try?
Email Marketing Strategy – Example – 4
Here comes Canon, another brand that has taken its e-commerce initiatives to the next level with a robust email marketing scheme.
It maintains clarity, a brightness of colors and a neat layout all of which make a great combination to catch the attention of its loyal subscribers without much distraction.
You could also try the way Canon pulls their high profile customers with its vibrant red font and green CTA.
In fact, its informative email newsletters come with a promise to keep it a sure winner in the e-marketing ventures for years to come.
Email Marketing Strategy – Example – 5
Another glistening star in the galaxy of e-commerce, Groupon bestows its prodigious business growth to its one-of-a-kind email marketing initiatives.
In fact, it was not long that this newly launched brand in 2008 was announced as one of the fastest growing brands in the history of online marketing and business.
In fact, each of its emails are targeted to its deal-hungry segments only.
From the exclusivity of their buzzing promotions to their smart product mix .
Everything has fallen into place to offer its bargain-survivors a loss of breathing until they clinch one deal.
In fact, it’s Groupon’s diversification of email marketing strategies.
Separated sections of versatile offers and revived templates of email newsletters that drive its overall business volume in a market that’s constantly evolving .
Email Marketing Strategy – Example – 6
One of the best practices of Starbucks is its email drip marketing campaigns.
In fact, all its email initiatives are aimed towards a diverse range of points of contacts for driving a push button sale.
Each of its email newsletters surprisingly brings gems of information.
Apart from being immaculately informative, all of these well spaced and well-sized emails offer a stunning set of designs.
Vibrant graphics, CTA buttons and the most strategically placed Instagram or Pinterest logo to make offers on food and beverages more drool-worthy.
Goes without saying, all of them work wonders to pull the caffeine-dependent crowd to the stores in no time.
With the most adept designers, this international brand goes an extra mile to blend its skills on consistency, typography, photography, and animations.
And all these together make their emails instantly offbeat and eye-catching.
Email Marketing Strategy – Example -7
Talking about email marketing strategies and not mentioning Google is probably no less than a crime.
This all-pervasive brand is one big name that is synonymous to both the world of internet and email marketing niche.
This top ranking search engine claims to have efficiently turned its regular email platform into a one leverage marketing platform.
In fact, Google’s email marketing platform, Gmail is the best server on earth today in terms of its open rates, click tracking, scheduling, mail merge personalization or deliverability, and the list is endless.
You can count on this Giant company to assess the fallback values, detect the first name automatically, convincing customers to return to their abandoned cart and most importantly boosting your conversion ratio.
What could be a better option?
Merge Your Email Marketing Strategies with YouTube Power Clips
Need an extra hand with your email marketing? Your youtube account can take you that extra mile. Did you know that this social media tycoon has in store a lot more than just subscriptions of your favorite videos? Yes, it does.
In fact, it has come with something of what can be called a result-driven email video campaign. Want to generate a high volume of leads, grow your email list, improve email engagement, and take your presence online? Its high-impact videos can place all your needful together and boost open rates, increase click-through ratios and reduce the number of unimportant traffic like no other.
Use “video upon click-through” which is probably the most advantageous approach to add videos to your promotional email packages.
The reason for this, it works with almost all email clients, needs no extensive downloads, asks for no extra costs and lets you easily track the clicks. Besides, there are dozen more benefits that can be leveraged from these YouTube videos.
As you have got along so far with the smartest tricks and best practices for the flawless email marketing campaigns, hand-picked directly from the industry experts, you probably didn’t know that they can also add new definitions to your SEO initiatives.
Did you know, “Micro-deliverability” of an email, sent through SMTP servers, offer an improved quotient of email open rates? Yes, it’ true.
In a nutshell, there are endless possibilities when you have nailed the know-how of a successful email marketing.
Pay more attention to the personalization, variation, relevance, segmentation, interactivity, flexibility and precision and they can work best to turn even your daily email platform to a strong marketing tool.
All you need is just an eye on the optimization techniques and the useful insights.
After all, best practices always come with an extra set of rewards.