17 Essential Tips That Email Marketers Wished They Would’ve Learned Sooner
Are you still looking to better your craft in your email marketing niche?
There are still more than a dozen tips that have already made the most experienced marketers wish they had learned a little earlier.
Remember, a good email marketing ROI always comes from the best practices.
In other words, building a robust email marketing strategy boils down to the following 17 tips…
1. Optimize your email lists:
As an internet marketer your email is the only direct line to reach your target audience.
Building a fine-tuned email list is probably the brick and mortar of any successful email marketing campaign.
An optimized list of quality contacts could add to your sales volume and boost your conversion rates like no other, not even the social media.
There are hundreds, if not thousands, of high-impact and low-cost email list building strategies that can improve your relationship with your prospective clients.
Opt-in, Opt-out, Purchased, Rented are just to name a few of the popular list types.
2. Email segmentation:
What better way to know your customers than sending them a periodic segmented mailer?
As no two buyers are same, a segmentation can help you get closer to your raving followers.
In this video example Chris Vasquez form Aweber shows you how to use a simple sentiment widget to get users to tell you whether they like your content or not and segment them based on their answers.
By targeting their preferences, previous purchase histories and other profile details.
It will help you draft a more personalized speech in the mailbox to catch your potential buyer.
Not only that, it will raise the bar of your credibility online.
3. Pay more attention to your Subject Line:
Your email subject line is the first thing that catches attention and lures your subscribers to look inside.
So, making it concise, precise, attractive and to the point is a must.
Now, if you have been neglecting this part, no doubt most of your email messages have already gone to of your recipients’ trash boxes without even getting a chance of reading.
Whatever, from now make your email subject line looks like more of a teaser trailer of the entire mail body.
And your mail’s open and click rates will be boosted like never before.
4. Mail your customers with a Value Proposition:
If you have been wondering what is the best frequency to send mails to your email list.
The answer is simple.
Mail only when you have got something to say. Subscribers love hearing about special offers, seasonal deals.
So, if you get something special for them to unbox every day, drop a mail daily.
If not, only mail them when you come with surprises.
Let your email do the talking about what special advantage your customers get when they buy a product from you.
But make sure to deliver your promises as well.
5. Drive your marketing efforts based on your Customer Acquisition:
If you would have learned the tactics of selling directly to your potential buyers, you would have doubled up marketing revenue by now.
Stop targeting everyone on your list and start looking for your real buyers only.
A more personalized and sales oriented mailer directed to your cream listed subscribers can open new avenues of sales for you.
Start the practice and your ROI has never been better.
6. Impactful messages are sent through Plain and short emails:
Did you know the emails that are short and simple have 60% more chance of reading than those with the sales-heavy languages?
Experts say plain text emails can do wonders. So, let them be as short and easy-to-read as possible.
Customers like to read simple words and short stories.
Overloading of topics, complex codes, flash graphics, links, embedded videos or Call To Action will make your emails unnecessary long-tailed and congested.
With too many things to tell, your emails will lose your subscribers’ interest in no time and they will be easily distracted from the main message.
What’s more, an overloaded mail will make navigation and browsing difficult for everyone on your list.
So, keep your message relevant and to the point.
7. Drive multi-channel marketing venture:
The most common mistake many of the marketers are still guilty of repeating is driving a one-liner marketing campaign.
If you don’t link up all your marketing gateways, chances are high that your marketing efforts will have a split success.
It’s because it’s not always easy to drag buyers through sales focused mailers alone.
You must focus on creating a multi-channel launchpad where everything from your paid media,social media and other sales funnel stays aligned with your core sales message.
Social media and other sales funnel stays aligned with your core sales message.
Did you know that email and social media can work really well together?
So, start leveraging your online presence by blending at least two strategies, if not more.
8. Place your tags carefully:
Always check multiple times when you are applying tags to your emails.
Placing a general tag will fail to convey your message to your subscribers.
Apply a more personalized tag that your subscribers can relate to.
Placing the most appropriate tags can help customers understand the underlying message of your mail.
9. Make your value proposition last a lifetime:
Do you happen to always gauge your email marketing success by the reporting metrics, open rates, click-rates and the revenue per campaign?
May be you are wasting your valuable time and efforts then!
The truth of the matter is, it’s not only the short-length campaigns that can always drive traffics to your website.
Customers are more addicted to a life time gain.
Try to optimize those campaigns that have a better shelf-life and make your value proposition stay longer.
Maybe a lifetime offer can give you a steady pool of customers.
10. Message Previews are important:
Did anyone tell you that you could double up the visibility of your subject heading by adding a simple pre-header text?
Adding a little preview can easily give your subject line a finishing besides adding a little detail about why your subscribers should open your mail.
Guess what? You can keep these texts hidden.
In fact, there are some HTML tricks that can place the key text in the subject line so cleverly that your email opening rates will boost up automatically without even cluttering your subject body unnecessarily.
11. Encourage unsubscription:
You are not everyone’s cup of tea and the same applies to your email marketing niche as well.
If you already experienced a few dropouts from your email newsletter subscription, in the last few weeks, fear not.
Unsubscriptions don’t always bring a story of your marketing flaws with it, but the truth that you can’t please every client.
So, let go of all that is unwanted.
Any unsubscription can give you a fair chance to trim and prune the quantity of your email lists.
This also helps you get to the cream of the crop of your target audience.
12. Use email marketing KPIs to improve your performance:
Many marketers have just wished that they had known about using KPIs.
Now they are suggesting all the eCommerce newbies to look for new ways to improve their mail performance using these key analyzers.
If you did not know this already, evaluating the performance of your marketing endeavors with KPIs can give you an accurate measurement of how different campaign strategies work, and what works the best.
A periodic analysis will not just help you improve your future mail strategies.
But give you a better insight about your regular subscribers and the entire target segment in all the facets of your online business.
13. Sort out the emails you want to send:
As you start growing your list of contacts, it’s important to get your preferred mail categories sorted to send your subscribers to the right landing page.
When a monthly newsletter and a transactional email can deliver your marketing messages on a more generic platform, promotional mails, holiday messages, special loyalty mailers can provide value for your loyal readers.
If you are sending a regular set of emails, just for the sake of sending, which don’t even state a clear objective, revise your strategy.
It’s because a no-purpose mail will soon fade your brand appearance and lead to an unsubscription and spam listing of your mailers.
14. Encourage sign-ups with obvious links:
The main motto of your sales mailers is driving your customers to your landing page or business portal.
But the most common mistake that the online marketers have confessed so far is sending their emails without a sign-up link or a link to their main product page.
Have you been doing the same?
You can’t convert a single subscriber to a potential client until you include lots of links in your mail with capitalized words so that your readers get a fair chance to click wherever they feel compelled.
At least provide one link per paragraph with an obvious CTA.
This will give your readers an easy continuation of your email message.
Remember to include at least one sign-up link in your mail to offer your recipients a way of future correspondence.
This will also help boost your click-through rates.
15. Pay more attention to the design and layout:
If you are a startup or a small enterprise, investing in over the top email campaign designs can burn holes in your pockets.
Keep the layout rather simple and responsive.
Remember, your email must be compatible with all types of screens to offer your subscribers the best reading experience.
There are plenty of professional tools available to give your mails a state-of-the-art design without breaking your bank.
The next most important design is the CTA that sends the reader to your business site with the clear message of ‘What Next’.
It’s better to give one main Call To Action in your mail than many.
This will offer better click rates and conversions.
16. Encourage customer Response:
Always encourage your email list to reply to your emails by speaking to your readers directly and getting your voice heard.
Make your sales drive a little more personalized by mentioning the recipient’s name inside.
Also, remember to utilize your segmented list of contacts to address them as per their interest and demographics.
These will resonate their needs and help them take new actions on your emails.
You can also consider rolling out some special promises to stand out of the marketing crowd.
Also, add an irresistible subject line and offer action points with CTAs.
Finally, keep your message tone interactive and entertaining rather than sales heavy and automated.
This will make your emails more unique and conversations more meaningful.
17. Run your own unique tests:
Now that you have learned some of the best-kept secrets in the stellar marketing success online, and that too from e-Commerce tycoons, make no mistake, to apply your own insights and testing paradigm to avoid the common email marketing faux pas.
Sticking to one approach forever can’t give you a fitting end.
The fact is, your email list, audience and trends will keep evolving over time.
So, It’s best to compare between the most conflicting approaches, test ventures, and measure result, in order to keep you on top of what works best for your marketing niche.
You can start testing your future efforts by tracking the data of your initial campaigns as your baseline.
However, all the above-mentioned email marketing tips are uniquely researched, recommended and time-tested by expert marketers.
If you have never applied any or all these tricks before, it’s time to give your campaigns a fresh new start.
Some might bring you instant clicks and conversions while others may not get things moving in your favor.
But if you understand the core marketing challenges online and follow the ground rules of marketing strategies, you can easily improve your efforts to drive sales.
Instead of drafting pixel-perfect emails make your emails more platform-perfect.
This is a surefire and dynamic way to optimize your client list.