How to Create An Effective Email Newsletter For My Business?
The success of your email marketing campaign depends on how you design your newsletters. Good newsletters can create awareness and also build your brand.Email newsletters can also help your business build strong relationships with the subscribers. The following points will help you create stunning newsletters that can increase your customer base.
Know your audience
Having background information of the readers is important. Ensure that you understand their expectation and the reason why they subscribed. This will enable you to send customised newsletters that will cater to their needs and interests.
Keep it short and simple
Long and wordy articles can overwhelm your readers. Write catchy and concise introductions that will lead subscribers to your website if they want to learn more.
Each content block should contain a sharp and clear call to action such as “Learn more” that will entice them to click.
Make your newsletter easy to read and uncluttered by leaving enough white space. Also, include customized graphics in your newsletter.
Be relevant and informative
Your newsletters should be educational and exciting. Irrelevant content will make your subscribers to delete your emails. They may even delete further newsletters without opening them. Informative content that you may add on your email newsletters includes blog updates, interesting facts, events and dates to remember, photos, infographics and resources.
Include offers and promotions in your newsletter
People will read and sign up to your newsletter if you give them exclusive promotions. Customer offers will provide them with a reason to open your email. Offers and promotions can include online resource, free trials and discount on your products. Offers also encourage list building and may also improve sales.
Write compelling subject lines
The subject line will decide if someone will open your newsletter. Dull and unclear subject lines will make people not to open your email no matter how amazing it is. Your email subscribers should know what the newsletter contains without opening it. Keep it brief, snappy and also convey the benefit of your newsletter to the reader.
Come up with witty, eye-catching, inspiring and funny subject lines that will hook readers at first glance.
Avoid phrases and excessive punctuations that can trigger spam alerts. Ensure that you write good pre-headers since they are like secondary subject lines. A good header is important because it is the first thing that people see. Design a header image that not only displays your brand identity but also creates a connection with the customers. Ensure that it has proper spacing, sharp contrast and a clear message.
Include a call to action
A clear call to action will enable your recipients to know precisely what you want. Create CTAs that will encourage readers to take action. Links and instructions should be clear and visible. The links should direct your readers to a relevant landing page and not the homepage of your website.
Also design your CTAs with colour, size, and elements that will prompt your customers to take action. Remember to include a “share” option in your call to action.
Time and schedule your emails
Send your newsletters regularly and consistently to help readers know precisely what to expect.
You can determine the day and time that your emails perform better. Follow a schedule that gives you high open and click-through rates. Remember to update current promotion and offers and provide up-to-date information.
It is recommended that you send a maximum of four emails per month. Choose a frequency and stick to it.
Make it personal
You can make your email personal by addressing subscribers by their names. Modern email tools allow the use of shortcodes that will later be replaced by the receiver’s name when the email is sent. Your subscribers are likely to respond if you send them specific newsletters.
Segment your e-mail based on behavior and demographics. Provide links that will direct customers to their loyalty rewards account.
Focus on the design and layout
You should come up with a design template that meets your marketing and business requirements.E[-mail marketing services such as Constant Contact and MailChimp enables you to create and save your templates. Ensure that your template has a professional look by including the company logo, font style, and colours.
Let them unsubscribe easily
It is normal for someone to unsubscribe from your e-mail list. You should not make it hard for a person to opt out since they can flag your emails as spam. Let the readers unsubscribe easily if they want by making the opt-out link visible and easy to find.
Being in the spam folder will reduce your open, delivery and click-through rates. A simple unsubscribe process will keep your list healthy.
Reduce the promotional factor
The intent of sending a newsletter is to promote your product and brand. But overdoing it will make your customers lose interest. Focus on being educational by telling your subscribers why certain styles and materials are popular. This will help build trust. Also, tell a story that will bring personality to your brand. Focus on helping your subscribers by providing relevant and valuable information.
However, it’s still okay to promote your products and services as long as the promotion is not blatant. Your newsletter content should be 10% promotional and 90% informative.
Test your newsletter
Test different aspects of your emails such as call to action, images and subject lines. If you have low open rates, try to change your subject lines.M ake sure that your e-mail is readable on different devices.
A/B testing enables you to know the version of your email that performs better. Your emails are not worth if subscribers aren’t opening them.
Automate follow-up email series to keep the conversation alive. It will help you engage your customers and convert prospects into buyers.
Auto-responders also nurture leads by building relationships. Offer valuable insights, information and also help them make good decisions via automated email series.
Creating an effective and presentable e-mail newsletter may seem impossible. But, one should deliver relevant and interesting contents, creative subject lines and a good design and layout to realize a successful marketing campaign.