How To Actually Set Up Your First Email List For Your Website
This short video tutorial will show you how to set up your first email List in for your website.
How to create up an email sign-up form for your website?
What is an email sign up form ?
An email signup form is located on a web page making it possible for someone to fill out by adding name and personal email address to begin the opt-in subscription process.
Once you are ready to add your very own sign-up form to your website or blog, then here we a short video example on how to do this below.
Here is a live example of an email sign up form which will take you to the free Aweber email marketing course. (recommended free email course)
There are many other email marketing service providers out there but Aweber was the one that I found easiest to use to create my campaigns.
I also found that many of the top successful Internet marketers online were using them as their main email program and service provider.
So why should I bother to create an email list in the first place you may ask?
If you’ve ever heard of the term “The money is in the list” – well this refers to the fact that once you have built up a reasonable amount of subscribers,
then you are now in a position to market to them at almost anytime you have a new product or service to promote as they have already given you permission to do so.
This will also involve building up that initial trust in the first place by maybe giving away a free product or sample.
If you publish a newsletter, then you can keep your subscribers updated on a regular basis by sending out an email periodically.
This could be every few days, weekly or monthly depending on what they agreed to from your first welcome email confirmation.
Your email subscribers are also more likely to become product buyers or clients for your services.
what are the main benefits of creating an email list for your business?
The main benefit of this is that your new subscribers have already given you their permission to send them information to their personal inbox at regular intervals.
Depending on the first welcome email message you would have sent out, then you would have stated how often they will be receiving your newsletters and messages.
All this will give you the foundation to start building your credibility for your business from the outset.
What can all this do for me and my business?
It can help to boost your overall monthly sales and enhance relationships with your customer’s and clients.
Gives you the ability to Learn and measure what is working or not working for your business from the responses that you receive.
You can now reach people on any Mobile device.
Email marketing, in general, is also a very cost-effective solution that gives you more control on how you can promote the market your business.
It keeps you in touch with your customers and clients.
Basically, if you currently have no budget for advertising but you have your own list of subscribers then you can still make money for your business.
Now that we have covered some of the benefits and why you should be creating an email list, let us now go through some of the basic steps to get started.
Now I am assuming that you have already set up a website or blog for your business already.
If not then I recommend one of the easiest ways to do this would be to use something like WordPress.
What is WordPress you may ask?
WordPress is an easy to use open source website creation tool that can help you to set up a blog or website using a very powerful content management system.
Here is a short video introduction which will explain what WordPress is and how this can benefit your business.
what is the difference between WordPress.com and WordPress .org ?
The next video clip below will also explain difference between WordPress.com and WordPress.org.
If you don’t already have a domain name yet then you can find your perfect domain name in the active search bar below at Namecheap.com
I’ve used them for various projects and find them very helpful and easy to use.
Find a domain starting at $0.88
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You can now see that having your own email list can be a very valuable asset for your business.
The effect of this will also help to drive and promote your brand awareness.
Just to make things a little bit clear here, we are creating an email list for your business.
Your business will need a custom email address to match your brand.
An example of this is an email address associated with your website would say email@example.com
This can be set up once you have purchased your domain name and web host for your website or blog.
If you are running a small business with different departments, then you may have firstname.lastname@example.org
This will look a lot more professional than a standard personal Gmail or yahoo address.
Another great benefit of using a custom email address combined with an email marketing service provider is that you will have access to an autoresponder.
This will be one of the many tools that will be available to you giving you the ability to send out professional looking email messages with your business brand name.
It also looks less spammy to the recipient and builds trust.
At this stage, I would advise you to keep your free personal email addresses for personal contact use only.
It doesn’t matter if you’re new to email marketing or not, knowing how to build an email list is an important part of marketing.
Email lists are a list of email addresses collected from various marketing channels driven to an opt-in landing page. These lists are important because they help to establish a relationship between the marketer and prospect.
Creating and building email lists can increase traffic to your site or page.
Think about any time you have ever visited a website or purchased an item over the internet, the email address that you provide is stored in a database for future use.
That future use can include discount codes, promotions and offers that you receive down the road.
Building an email list is essentially a marketing tool to make your brand known.
Another method to use is to use a dedicated landing page
Keep in Mind When Building List:
1. This is an alternative method of contact for you.
2. You need to let your followers know that signing up for your email list has its benefits.
3. As easy it is for subscribers to opt-in, it should be just as easy to opt-out.
Building your List
Establish a target audience by building an opt-in landing page.
Determine methods to use to attract your target audience or drive traffic to your landing pages Understand and follow marketing rules and give reason to subscribe through reward.
Create an opt-in form.
The above-mentioned steps are just used to obtain subscribers in an effort to build an email list.
Once you have gathered a list of emails, you will need to categorize this list in your database.
By doing so, you will have an effective tool for sending out marketing emails.
What is an Opt-in Landing Page ?
The opt-in landing page is for visitors to be able to access additional information.
When an individual clicks on a link, the landing page is designed to briefly entice them.
There are a number of things to keep in mind when you build your opt-in landing page
It should serve a purpose.
This purpose is defined by the reason they are being directed to this page.
Remember that your prospects are there for a reason.
This could an offer, access to more information or other perks.
However, in order to access the gated content, they need to register or sign up with their email address.
Encourage prospects to do so, by making it intriguing.
Your opt-in landing page should be brief, yet appealing.
It needs to include the benefits of accessing the gated content and have an eye-catching headline.
The information on the landing page should match the intent and purpose of the prospect being led to this page.
Whatever is being offered should be the same thing being offered on the landing page or gated contentThis is one of many places where prospects can find opt-in forms.
Keep this form simple.
The purpose is to obtain their information to add to your email list. That is all it should ask for.
Keep in mind that there are many ways or devices that a subscriber will be using to access or launch your landing page.
It’s important that this can be done on multiple devices, such as mobile phones.
Include statements that allow the visitor to trust you.
Let them know that you respect their privacy and they have the option to unsubscribe at any time.
If something is kept simple to use, then it makes it more appealing to all.
Give People a Reason to Subscribe
When people are asked to sign up or opt-in to something, they want to know what’s in it for them.
This includes advice, offers, or even an e-book. You have to give them something of value and encourage them to trust you.
If they provide you with their email, what is waiting for them on the other side?
Most people know that when they are signing up for a list, that there is something in it for them.
Discount codes or free courses to a webinar, complimentary products motivate individuals to give you their information. People will spread the word about who you are if there is something in it for them. However, make sure that the offers are realistic and legitimate.
Segment Your Subscribers
Dividing your subscribers based on grouped marketing intent eliminates bombarding subscribers with useless emails.
This form of email marketing has proven to be more beneficial to users.
You can segment your subscribers according to a number of methods.
This includes demographics, current or past purchases, amount of purchases or even how often they have visited the page or site.
Most email marketing programs allow you to segment your subscribers and encourage you to do so. This allows target emails that are sent out to be more efficient.
How to Drive Traffic to Your Landing Page
There are various methods that can be used to drive traffic to your landing page.
This includes social media, attending events, promotional offers, marketing campaigns, contests, and rewards. Through social media such as Facebook, Twitter or Instagram, you can direct traffic to your opt-in landing page. At the top of your social media page, you can encourage users to sign up to receive either promotional offers, newsletters and more.
Facebook is popular for ad distribution by users. These ads are redistributed among users and offer others to like a page or direct them to a landing page. This allows the prospect to opt-in for additional offers, such as coupons, discounts, and other perks.
Referrals are another way to drive traffic to your landing page. Offer current subscribers an incentive in order to refer others. Provide them with referral codes, so that they can be credited accordingly.
Having an email list is beneficial whether you’re selling a product or service.
It allows you to reach out to more customers and increase your conversion.
An email list is a way for you to stay in touch with your subscribers and vice versa.
Remember when building an email list from scratch, think about your opt-in landing page, and how to drive traffic to this page.
Don’t forget about your current subscribers, and make sure that your new subscribers feel welcomed also.
Now from here on, once you have got the basics out of the way, you can now start to create your email follow-ups or a series of messages to your subscribers.
To help you stay on track – Here are 7 ultimate email marketing tips to take away.
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