How to Actually Set Up An Autoresponder Email Follow up Series
This short video example covers the creation of a quick follow-up message using an email that is inserted into a series of automated emails that go out to your subscribers when they sign up.
The email service provider used in this example is from Aweber.com
We will be covering some of the other providers in future posts.
Setting up an email autoresponder series is something that all marketers, bloggers, and business-driven individuals should have set up.
This is something that is beneficial for your subscribers, as well as yourself because it allows you to stay in touch with them while allowing yourself to build profit and revenue through them. You will learn how to increase subscribers and customers while driving more traffic to your site.
Autoresponder emails can be set up to be sent out at various times.
For example, when someone signs up for a new service or product, a new subscriber signing up or even referrals.
These emails are known as follow up to actions that they have completed. It can be in the form of a guide or newsletter.
This guide should help educate and inform you on how to write an autoresponder email series.
What works and what doesn’t work.
What are The Steps to Setting up Your Email Follow-ups?
Think about who will be on the list- set up or create the list Add and create messages and emails after creating your first messages, design additional messages to be set up and labeled
When setting up the list, think about the intended audience of the series. Keep in mind, that you can create multiple series focusing on a segmented list. For example, you can create a welcome series for new customers joining your lists, or a series directed towards those that have made purchases.
You are creating messages in response to an action that a prospective customer has done. These series of messages are to be designed to keep the prospect engaged and aware.
Think of the email series as a sales or promotional tool. You can have it designed to promote additional products or services based on previous actions.
What do i Include in an Autoresponder Email Series?
Introduction- introduce yourself, business and products FAQ’s- a popular topic- answer questions that subscribers may have access to additional resources
Not everyone will know who you are or what you represent, your goal is to introduce and educate these individuals. You can develop a series of emails that introduce yourself as well as your products. Answer questions that prospects or newcomers may have.
These are just some things to keep in mind when creating an autoresponder email series. Maybe, you have seminars or webinars coming up, introduce that in your emails. Then create a series of emails design to prepare individuals for these courses.
When sending out additional resources, you can include links that are valuable to the prospects. This can include downloadable PDF’s that offer some sort of tutorials. This will allow you to create another list- one of those that download your tools.
When setting the emails up or creating your lists, you need to know what autoresponder emails are, how they work, how to benefit your subscribers and what to include. If you use an email service such as Aweber, you can create these emails with ease, yet you would still need to understand how it works.
How does an email autoresponder Work?
Once an individual becomes a subscriber, they are added to your list. This list is used to send out these scheduled emails so that your subscribers understand who you are and what you represent. You decide on how often to send out the emails, how many emails to include in the series as well as what information you would like to include in these emails.
You create a list and map out a sequence of goals geared towards your email list.
Basically, your email series is designed to lead your subscriber to do a course of action within a specified period of time.
This could be signing up for a course or purchasing a product.
What are the Benefits of a Follow-up email marketing series?
Most people do not understand the time saving, revenue producing benefits that can arise from autoresponder emails. These emails introduce products, your business and can even include tutorials or courses.
You are in charge of what to include in these emails, how much information to include and how often to send them out.
Follow-up emails can provide you with answers to most questions. Through follow up email series, you can monitor opening rates, click rates, and unsubscribing rates. Additionally, these emails can increase visits to web
sites and purchases.
Reminders About Emails
Keep them at no more than about 300 words per emailUpdate regularly send out on regular intervals specific and informative and serve purpose
Remember, you don’t want to bombard future customers, or spam them. Try not to go into information overload when you are creating the series of emails for your subscribers. You want to engage and stimulate the customer. This would be the quickest way for them to unsubscribe.
Most subscribers want to feel involved. Ask for feedback, create surveys and have goals for your email series.
It’s important to keep in mind, that without the email list, you may not have a business. Prospects can turn into customers signing up for courses or purchasing products. These subscribers can, in turn, offer referrals, which increase your business revenue.
These emails can be guides or contain free email courses. It’s called a series for a reason- there’s a beginning, middle, and end. Think about creating a storyline and the finale is what you are asking the customer to do. This is how you should create your email series.
Think About Subscribers
What do potential or current subscribers want? What are they looking for and why did they subscribe? Most importantly, how do you keep them? These are questions that you need to think about when creating your autoresponder email series.
Most of the time they are looking for quick answers or access to quick answers. Your emails should be designed to provide these answers.
Email Series Dont’s
Don’t Overstuff emails with unrelated emails, Oversell or attempt to be a people please don’t concentrate on those that unsubscribe Send multiple messages in one day.
You want the subscribers to feel important, not like they are being spammed. This is why it is important to plan your series out. Whatever the message is that you are sending, whether it is new recipes or a guide to purchasing real estate, keep it at that. Decide on how long the series would be, whether it is 5 emails or 20 emails, from there decide on the interval upon which to send out the emails.
You are not going to please everyone on your subscriber list. Don’t try to. Your email series may not be a fit for everyone. Don’t fret about it, you will have more subscribers to come.
Don’t combine different emails, such as coupons or discounts along with your series. These should be sent out to your subscribers separately from your series.
The purpose of your email series is to teach something to your audience. This is your time to present yourself and what you represent. This is why it is important to plan out the series.
Know what you are talking about and how to get the message across.
Don’t just quit at a welcome message. Thank subscribers for signing up, and talk about what’s to come in upcoming emails. Let them know what to expect and when to expect it. Follow through with this and be committed. This is how you turn prospects into customers. By showing that you are trustworthy.
Set up intervals whether it’s daily, weekly or semi-weekly to send out the messages. Map out the sequence of the messages and what is to be discussed. Let your followers know what is coming up ahead.
Your goal with follow up emails is to increase your profit and email listings.
These emails are a part of email marketing that allows you to generate additional leads.
You want to engage your customers, offer additional methods of contact- such as social media, and teach something of value.
What else can an autoresponder email series do for you ?
Help prospects trust you and your brand.
Adds to your credibility of who you are and can increase profits, allows your business to shine and builds trust with your subscribers.
People want to know that they can trust you and who you are.
These emails allow you to build a relationship with subscribers.
This can be through email tutorials, free courses or even expert advice.
Your prospects want to know that they can benefit from enrolling or purchasing something from you. This could be the expert knowledge or valuable products. This is part of building trust and credibility, which can be done through testimonials.
Think of all the emails you may receive after signing up for an educational course or purchasing a product. These emails are geared towards nurturing you as a customer.
For example, if you purchase cooking utensils, you may be on a list for a series of emails about recipes. If you have just taken a course on real estate, you may be signed up to receive updates regarding tips and advice on purchasing a home in certain areas.
Defining Your Goals
When writing an email series, it’s important to have goals in mind and stick to them. Let’s say you have an event coming up in 30 days, send an introduction email regarding the event, follow it up with a few emails regarding what’s to be talked about, and send a reminder email about signing up for the event.
These goals need to have time frames for completion. Add these to your calendar if necessary, so that you are reminded of each goal. This is useful if you have multiple email series that you are keeping up with.
Stay Involved With Your Campaigns
Just because you are utilizing the autoresponder email tools, doesn’t mean that everything else is set to autopilot. You want to remain actively involved so that this tool proves to be successful for you.
Monitor your productivity, such as open rates of emails, purchases, and visits to websites. Do your research and make modifications where need be.
Stay actively involved by updating and offering additional information. This could be in the form of tips and advice, sharing valuable information such as stories or asking for involvement by asking questions. Get to know your subscribers, so they can trust you and build a relationship with you.
Things to Look for
Are you engaging and nurturing your prospects are the emails relevant to the customers or prospects your email marketing software compatible with your needs, are your subject lines eye-catching.
In order for an autoresponder email series to work for you, you need to make sure that you are engaging and nurturing your potential leads. Personalize and focus on who the series is being sent to and what is being sent to them. If necessary, segment your list. This goes back to the creation of your lists, make sure that the list is relevant with the emails being sent.
Keep in mind not all email marketing software works the same.
Find one that is compatible with what your wants and needs are.
There are some services and software that assist you with your research.
Find what suits you and utilize it.
Take a look at the subject lines of your emails. Are they eye-catching enough to intrigue the prospect to open the emails? Make sure that the subject lines are matching the intentions of the email series being sent.
Think of these autoresponder emails as a marketing campaign. You are attempting to guide or lead your prospects to do something for you. However, you need to make sure that you are doing something for them.
What are the basics of creating an autoresponder email series ?
Have a list and focus on the content for the list.
Create a message for the list Set up multiple messages if necessary research and monitor the results and feedback from these series.
Edit, modify and update your email series engage with your customers by asking for feedback and sending surveys
In this video tutorial below we have Rupali Monga .Here she walks you through how to set up Aweber Autoresponder from start to finish.
This is a very detailed tutorial showing you the entire Aweber Autoresponder system step by step.
For more details and information about Rupali Monga visit Rupalimonga.com
Remember that the point of the series should be clear to the subscribers.
This includes the purpose of sending out the messages and the desired action of the series.
Offer things such as free courses, tutorials, or step by step guides on how to do something.
Believe it or not, subscribers are looking for guidance and answers.
It may sound redundant, but you need to think of these things and ask these questions when creating your email series.
Focus on personalizing and engaging your subscribers and most importantly, be consistent.