7 Essential Tips on Building a Lead Capture Page
It is evident that human attention is quite paltry; this is one of the primary reasons why a leading splash page is essential in marketing your business.
Wondering what a lead capture page is? Well, this is an example of a landing page which assists in collecting leads for all your promotions; it enables you to gather points for your prospective offers. In maintaining efficiency in collecting leads.
The capture pages must have the right balance regarding asking and rewarding. The “ask” are the types of fields you practice while the “rewards” are the offers you are marketing or promoting to the potential clients.
Key Things to Include in a Lead Capture Page
A great lead splash page should include the following features to attain the desired outcome, concerning attracting customers and driving your business to the desired heights.
1. A compelling catchy headline-
A creative headline draws readers and is more likely to encourage potential customers to read your page more. One of the excellent methods of doing so is to include your UVP in the headline, not forgetting to do a message that matches with your marketing campaign.
2. Testimonials from customers
This is one tool that attracts potential clients and makes them see the worth of your services. Be sure to include the best testimonials from satisfied customers for this will lure new clients to seek your services with the hope that they will be satisfied too.
3. Customer badges
This involves including logos of companies that have used your services and were satisfied. It also essential in showing potential clients how many companies you have offered your great facilities too, both in the present and in the past. Including logos of notable companies makes clients more assured as they sign up for your services.
4. A CTA button
This must have color contrast in line with the page, also of importance is the use of verbiage for example ” How to get the ebook” or “Download the checklist ”
5. Relevant image
This should have appealing photography which is paramount in attracting potential customers. Most clients will be captivated by top-notch photography; boring photography can weigh down your services no matter how good they are.
6. Relevant copy
This should include everything in detailed form on what you have to offer. Make use of bulleted lists for this is easier to read than one chunk of a paragraph. Do not include what you cannot provide for this might lead to lack of trust from clients in the future. Only include what you can offer and do it to your best.
7. Trust seals
These are best suited for e-commerce pages, they play a crucial role in ensuring that the client’s information is kept secure. Remember every customer wants to be assured of their privacy and security online.
How Do You, Therefore, Create a Lead Capture Page?
When creating this kind of a page, the options are limited, but it is not as hard as you might think though.
Make use of an in-house developer to do it for you.
If you ate strapped for time, you could hire a developer to come up with a page for you. Make sure you give the essential details of what you need to be included on your page. Doing so will save you time as well.
You can choose to pay a designer to do it based on your preferences; this can be expensive though.
Consider creating the page yourself by making use of landing software for instance Instapage.
Creating the page yourself is one option that is cost effective for it does not need either coaching or design experience. When you decide to do the page yourself, you also have all the control of the page since it can be made faster by use of pre-optimised templates.
Critical steps to creating a lead capture page
To achieve this, it is paramount that you sign up an account with a free responder service. This enables you to come up with several email texts that are dished out on your particular chosen schedule.
Newsletters can also aid in getting more subscribers.
Most autoresponder services offer this at no cost; some free services are like advertisements in the form of an email which aid to offset the service costs. You, however, need to come up with the content before you launch your desired lead capture page.
If you choose to do email marketing, avoid asking for so many details, name and email address works better. Asking for things like phone number, address, fax or age can result make you lose to potential subscribers.
If you have a domain already, make use of a hosting service, this page does not cost you anything. Most hosting services give free hosting and also provide a subdomain at no cost.
The Page content
After you have all the technical elements in place, sum up the preliminary content creation, come up with the page content. The best capture page starts with a catchy headline which must identify a problem and also promise on how to solve it.
Make sure to use the correct grammar and also spelling in your content, remember to make your lists short and straightforward as possible. Minor errors make your company look questionable.
The next step should create empathy by use of a short paragraph which describes the plight of the individuals and how the company understands it.
The page should end with a call to action which is critical in asking the visitors to act or do something to get the help they seek concerning their problem. This should be done with a time-related phrase to create urgency.
It is evident that lead capture pages are paramount for all companies to aid in their marketing efforts. They do not only make the conversion process more streamlined, but they also assist in putting forward the right message to the targeted audience. The above steps should help you to come up with the best lead splash page and see your business grow to another level.
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