Email marketing is an efficient and cost-effective marketing channel that you can utilize to communicate with current and potential customers.
It is quick and promises to deliver to millions of customers located around and far from you.
However, for you to reap maximum benefits from this marketing tool, you need a reliable email service provider.
An ESP ( Email service provider ) is a company that distributes and manages software-based solutions and services to customers in different areas from a central center.
Through an ESP, you can maintain, control and establish a lasting relationship with your customers.
Here are some of best email marketing service providers to consider today
AWeber Systems Inc. was established in 1998 as AWeber Communications.
It is best for e-commerce websites.
More than 100,000 small businesses and enterprises use it not only to send messages but to expand their audience base.
They are a little bit different from most of their counterparts.
Their platform comes with easy-to-use automation tools that allow you to quickly launch automatic responders, tags and even segment your list.
AWeber is excellent if you are a time-strapped content creator, entrepreneur or small business owner.
You can easily track your success, send promotional newsletters and other messages conveniently.
They provide you with a free one month trial to allow you to test and make a proper decision before buying the software.
They also have free coaching and live support which is great if you’re still battling your way up with a small list.
As well as other essential educational resources such as list building courses, free webinars, and high-quality and converting copy templates.
By using their own IPs and servers to send messages, they can effectively monitor and increase deliverability rates.
The company has been in operation since 1998 and has supported several small businesses to overcome various correspondence marketing hurdles.
If you have 500 subscribers or less, then they charge you $19 per month.
However, the cost varies based on the number of subscribers in your list.
A/B testing, several integration features, and message builders and many more.
Their automation platform features a drag-drop builder that makes message automation pretty simple.
The absence of complicated builders and the likes mean you can save your precious time and energy.
They also feature an advanced option that allows you to tag and segment subscribers depending on the links they click and open.
Furthermore, adding new subscribers to your already existing list is pretty simple.
Just create a web form or connect your list with one of AWeber’s reliable integrations.
Constant Contact is an easy-to-use service that makes correspondence marketing speedy and hassle-free.
If you are a beginner starting, Constant Contact might be ideal for you.
They have the best editors that allow you to create professional-looking messages in minutes.
Their templates are mobile-optimized.
And you can customize your colors, images, and logos conveniently.
Just like AWeber, Constant Contact provides a drag and drop feature to enable you to tailor your messages to suit your audience.
To help you grow and expand your list, they have powerful list-building tools that you can automate to invite and attract new customers.
They also have tools to enable you to know who clicked your messages, the messages that perform better and the time they were opened.
Each Constant Contact account comes with inbuilt social media sharing tools and massive storage to keep your files.
In case of help, they have a real-time chat and unmatched support.
They also have a massive library of resources to guide you expand your marketing reach and knowledge.
Additionally, there offer live seminars and online training for beginners.
As a small business owner, you benefit from the training as you advance your way.
They’ve been in business for over 20 years and have helped thousands of small business battle their way to success.
Regarding pricing, they offer free one month trial.
Their pricing is as low as $20 per month after which you’ll pay $45 per month.
Prices vary depending on the number of contacts in your list.
Their packages come with attractive and advanced features.
The quality of their services isn’t compromised regardless of the affordable prices.
They promise 90% deliverability for all your messages, 38% average ROI.
With Constant Contact, you enjoy two times sign up which is essential in growing your list.
Constant Contact serves clients in over 180 countries.
The average number of emails they sent per day is over 200,000,000.
If you care much about deliverability, then Constant Contact are the right professionals to work with.
If you are an author, marketer or professional blogger, ConvertKit has excellent deals for you.
Their platform is robust and simple to use right from content upgrades to signup forms.
They have auto-responders that are great for sending drip messages.
If you plan to offer incentives to convince people to sign up, ConvertKit allows you to deliver them as opt-in gifts.
You can create many form-based opt-in incentives which are distributed to your subscribers automatically.
Their forms are clean, comfortable and straightforward to embed.
Their software comes with professionally baked analytics that is easy to understand and use.
You can track how people sign up and view your forms.
This makes it easy to understand what’s working and what’s not.
It can help you fix common errors and improve your chances of success.
The prices they charge are friendly and come with smart features.
Their features are similar to those of Infusionsoft, and their prices match that of MailChimp.
One of the fantastic features is the tagging of subscribers.
Depending on the keyword you choose, you can tag users and filter your list before sending them messages.
The other cool feature is the ability to send the unopened’ messages.
This feature can help you improve your open rate.
It also gives you the ability to create unlimited opt-in forms and courses.
Unlike other platforms that restrict you on the number of forms and auto-responders, you can generate.
You can embed active opt-in forms on your website.
Their forms are dynamic, and you don’t have to use the same opt-in incentive, but you can replace it with links to new products.
In case you want to convert your blogs to broadcast messages, ConvertKit does it for you.
The process is simple and can be done automatically.
Rather than spending several hours reformatting and copy-pasting every single blog, you can automate and simplify things.
GetResponse was established in 1999 and is headquartered in Gdansk, Poland. They have offices in different countries.
The platform is accessible in 21 different languages and is used by more than 35,000 people from over 182 countries worldwide.
It is a great option for beginners and those who want to advance their reach.
GetResponse has great third-party integration and other highly intuitive tracking feature.
You only need a short time to set things up.
This is why several companies such as Forbes, Mashable, HuffPost,
Technorati and Hilton trust the platform.
With them, you can enhance audience engagement, increase conversion and even grow your list.
Their drag-drop editor enables you to design and publish compelling videos and promotional pages. T
hey already have over a hundred mobile-optimized templates for use.
GetResponse also offers custom webinars designed to enhance your communication and relationship with customers.
You can automate features such as sending of reminders, invites and follow-up messages.
Depending on your subscriber data, actions and needs, GetResponse’s simple automation tools guarantee you unique performance.
Their plans are scalable.
As a beginner, you can select the primary $15 per month plan.
You can advance to the $49 per month program if you are growth-focused.
Those who want advanced marketing needs and enterprises can choose the $165 and $1,199 per month respectively.
Their active signup forms, A/B testing, tracking, and landing pages make them reliable partners.
They have live chat support, phone and email.
In their gallery, you’ll find various resources that will help you gear up your way to success.
Why should you choose an email service provider?
Sending out mass messages from your regular email isn’t a brilliant idea.
You risk being blacklisted, and this might not sound good enough.
That regular business email isn’t designed for this purpose because it is difficult to track your click rate, open rate, and other essential metrics.
This is why it is paramount to pick the best software designed for the purpose.
The software allows you to do much more than just sending out bulk messages.
They ensure that all your messages are legally compliant with SPAM guidelines.
They authenticate the messages from your company while taking into account the anti-phishing rules.
• Upload templates
• Track your open and click rates
• View your bounce rates
• Segment lists
• Install autoresponder and automatic buttons for those who’re no longer interested in reading your messages.
• Build your campaign then set it to automatically send to customers in different time zones during peak opening and reading hours.
• Do cross-channel marketing. Some ESPs can allow you to conduct and manage more sophisticated digital marketing channels such as social media and mobile
How to find a reliable ESP (Email service provider)
With several options to consider, finding a trustworthy ESP can be a daunting mission.
Different ESPs provide different services at diverse prices.
Whether you’re thinking about upgrading your existing ESP or you’re just starting, below are the top factors to consider.
Authentication and Deliverability
We don’t want your messages to be blocked by Internet Protocols, right?
You want them to get straight and be delivered to your target audience’s inboxes.
Being marked as spam means your company’s reputation will be ruined.
Deliverability is the most critical aspect of any correspondence marketing strategy.
It determines your conversion rates and overall company image.
When selecting an ESP, consider their deliverability team.
The reputation and whether they’re ready to provide real-time monitoring and alerts for blacklisting and domain blocking.
The factors that determine deliverability include the tools they use such as authentication and accreditation tools and spam scores.
API Capabilities and Strength
The API platforms of ESPs vary. Consider the skills and experience of an ESP’s team with your back-end system.
Their platform should be user-friendly to your organization’s team.
Other factors to keep in mind include how easy it is to integrate with customer relationship management.
Shopping carts, export performance data for dashboards and many more.
You can find powerful software, but your team can’t utilize it effectively.
Features such as platform support, easy integration of templates, reporting, navigation and flexibility of message creation are all critical.
This is a vital factor when selecting an ESP. Evaluate their hours of support, knowledge of the technical team and availability of assistance to specific features and more.
Your Company’s Growth Plans
Apart from offering tools and options that match your current strategy.
Your potential provider should factor in future growth and expansion.
When your business grows, you may want to learn how to use advanced features and is vital if they can offer and train your team on that.
Alongside the features provided, you also need to look at the rates they charge.
It’s good to find a service that matches into your budget.
Some are willing to provide free trials which is excellent in case you’ve got a small list.
While others may charge on a monthly basis, some providers work on pay as you go which is right in case you don’t want the monthly commitment method.
A/B Split Testing
A/B testing tools are great as they allow you to test various variables to determine the campaign that works best.
Most of them provide subject line testing which is paramount in determining your future success.
An ESP with high standards is good.
Those with opt-in requirements are good if you want to expand your customer reach.
It makes no sense to send messages to people who don’t expect or aren’t interested in them.
However, in case you send them to customers who indeed signed up to get them, then you stand a chance of getting a high delivery rate.
Do you want to work with someone who’s in today and out tomorrow? Probably not.
Find a company that’s in it for long.
Fly-by-night companies may not have a good reputation with significant Internet titans like Microsoft, Google and Yahoo.
Get one that has a rich history so you won’t be spammed mistakenly.
Successful email marketing requires more than just software that sends messages when you want to.
A platform that allows you to track the messages you send while making the design and creation process simple is worth your time.
The above are some of best service providers you should consider for a compelling email marketing campaign.