21 Reasons Why You Really Should Use Email Marketing for Your Business
Over 90 percent of consumers use email.
The majority of users look forward to receiving promotional emails.
With that being said, experts believe email is the best marketing tool for communicating as a business owner.
There are so many features and options that are available to target an audience and build a relationship on that.
For those not familiar with email marketing, options and features can seem overwhelming.
Which can cause most individuals to shy away from email marketing?
Here you will find 21 reasons why email marketing should be used for your business.
In this video Neil Patel answers some questions on reasons to use email marketing for your business.
He is a New York Times bestselling author and a top Internet Marketer.
You can find him at Neilpatel.com
Build profit and business.
With emails, you are able to reach individuals that will contribute to the growth of your business.
You have the ability to set up marketing campaigns in order to target consumers in which you can profit from.
The cost to market and advertise using this channel, in comparison to other channels will save you money.
While at the same time increase the visibility of your business.
Streamline additional sources of income, by promoting opportunities to current subscribers.
Every step you take towards development increases your profitability.
Design and develop effective newsletters and ezines.
Include links on these publications to drive and motivate prospects.
Email is the most desired form of communication used by consumers.
Most consumers would rather be contacted by email.
This form of marketing, allows businesses to improve communication with their customers and prospects.
Communication means reaching out to your subscribers and prospects.
Through communication, you are building and increasing awareness of your brand.
2.Generate traffic and calls
If you are trying to find ways to generate more traffic; email marketing is the way to go.
Posting sign up forms on your blog or social media sites, increase traffic and calls to your business and website.
Content from your emails can be shared and distributed using multiple communication channels.
Use different marketing strategies to find out what turns prospects into buyers.
Research different email campaigns to find out what percentage of emails, result in phone calls.
3.Ability to stay up to date with trends
Marketing is about finding ways to connect with your audience.
Having knowledge of what’s trending is the best way to engage with your audience.
Emails allow you to stay up to date with the latest in trends.
Utilizing interactive emails, such as surveys or comments boxes, offer the opportunity to cater to the needs and desires of consumers.
Offer something in return for completed surveys.
Use your subscribers to find out what the public wants, and continue to stay up to date with the latest trends.
4.Increase credibility and trust- build your own subscriber list
Using the email platform increases trust and credibility.
This is through segmentation and providing an additional means of communication to customers.
Target messages that are sent to subscribers and prospects, ensure that they receive useful and relevant information.
Avoid sending out irrelevant messages.
Focus on proving that you are a credible organization.
Send meaningful advice.
Make sure your audience knows that it’s not a one-way street; their input is greatly valued.
Businesses have the capability to create the sense of urgency through email campaigns.
Adding a call to action allows subscribers to act on this immediately.
Therefore, allowing results to be seen instantaneously.
Other marketing channels can take weeks, or months to display results.
6.Allows personalization of marketing materials
You will hear the term segmenting your list in relation to email marketing, continuously.
Simply put, it’s tailoring material to fit select groups of individuals.
This allows you to be personal when sending messages to your subscribers.
Having the capability to customize messages based on certain criteria, gives a more personal touch to your marketing efforts.
In addition to customizing messages, templates can be created to customize subject lines.
This allows you to go one step further and personally engage your subscribers by mentioning their name.
Which goes back to increasing credibility behind your name.
7.Adds value to your name
Adding value goes along with creating personalization.
When consumers are personally addressed, they tend to feel more important.
This makes it easier to sell your services to your audience.
Your audience will feel that your word has value and this will influence their purchasing decisions.
8.Expand customer base
When your brand is backed up by personalization, value, and credibility, more consumers become interested in what you have to offer.
More prospects will want to subscribe to your lists and see what you have to offer.
This will expand your consumer base and allow you to gain recognition.
9.Generate leads and promote products
By expanding your customer base, you are able to generate more leads.
More individuals will offer referrals and forward the information to others.
Email marketing allows you to target and entice a wider audience.
Sending personal offers such as coupons and discounts will generate more prospects that are interested in your products and services.
A popular email marketing strategy is to offer birthday and anniversary discounts to subscribers, in an effort to promote products and services.
This assists with generating more leads for business purposes.
In this video Miles Beckler and his wife Melanie reveals Melanie’s secret to email marketing that has generated over 200,000 leads and 20,000 customers!
Subscribers want to hear from you and they want to know that you care.
By sending out regular messages, you are maintaining that relationship.
Think of it like a plant; in the sense that in order for it to flourish, you must nurture it.
Use the ability to communicate with consumers through targeted messages.
This will strengthen your bond with your subscribers, which leads to more referrals.
Which in turn, will lead to more purchases.
11.Most cost-effective form of marketing
Sending out mass segmented emails cost less than advertising in the local newspaper, sending out mailers, or using billboards.
Links and company information can be distributed through newsletters and ezines.
This content can be shared and forwarded to prospects to increase brand awareness.
The ability to reach and target consumers globally takes one click of a button.
This eliminates the cost for services such as printing, mailing and distributing.
There are many service providers that allow you to send thousands of messages for free or pennies on the dollar.
These providers also offer additional services to assist with email marketing.
This includes maintaining and servicing your subscriber database.
12.Reinforce brand and increase awareness
Businesses are able to use email marketing to spread the word about who they are, and what they represent.
Current subscribers can then forward and share these emails to encourage others to become subscribers.
Content can be provided that will help strengthen their brand and introduce new products and services.
Keep in mind without a visual presentation of who you are, it doesn’t matter what you have to offer.
Without the awareness, consumers will believe that your brand lacks credibility.
13.Conversion rates are higher than using social media
Research studies have shown that email marketing is more effective than utilizing social media.
This platform allows you to convert prospects into buyers, at a much higher rate than social media.
Some experts believe that the reason for this has to do with the ability to track your marketing efforts.
Viewed content on social media can’t be tracked, however, opened and deleted emails can be tracked. In addition,
Given this information, don’t discount the use of social media when sending targeted messages.
Enable subscribers to share email content through social media platforms.
Provide a sign-up link with the capability to mention who referred them.
Send out follow up emails, letting subscribers know that their contribution is appreciated.
Who you want to appear more professional?
Utilize the options and tools made available through this form of marketing.
This means customized templates and list segmentation.
Add your presence by showcasing elements of your brand through logos and imagery.
Consumers look at the whole picture when emails hit their inbox.
It’s important that this professionally represents your business.
If you need assistance with this, utilize a marketing service provider.
15.Sharing is made easier
When your audience has the ability to forward and share your content, you become more visible.
Through email marketing, one click gives your subscribers the option to share with family and friends.
16.Consumers want a convenient way to spread the word.
Send an email to current subscribers offering discounts for referring others.
This will encourage the sharing of your content across multiple social platforms.
17.Quickly act on interest or prospect
When prospects sign up or opt in to your subscriber list, they provide you with valuable information.
You have access to who they are and what interests them.
From there, you are able to build a relationship by acting on this information.
Organize this information within your database, so that you can send out targeted messages with ease.
Take advantage of the chance to expand, offer promotions that are relevant to your prospects.
When they sign up or opt-in, send a welcome email with a discount attached.
Advertising and marketing in the traditional sense can prove to be time-consuming.
Through this format of marketing, the use of templates and autoresponder provides an effective yet time-saving benefit to businesses.
Leaving more time to concentrate on other areas of the company.
Recruiting the use of software or email marketing service providers, are highly recommended when using email marketing.
These options allow you to stay on top of what works and what doesn’t in a timely fashion.
Newsletters, ebooks, and ezines can be used and created to easily educate subscribers.
This can be on any topic, product or service that is offered and provided by the business.
Include a representation of your image, using logos, images, and testimonials on all educational material.
These types of educational materials can be distributed daily, weekly monthly, or at any other intervals of your choosing.
Design your material to accommodate your segmented database.
Update them regularly to promote special offers, or inform your audience of new products and services.
20.Enable accessibility across multiple devices
Email marketing allows subscribers to have access to newsletters, messages, and promotions, on various devices.
Which means reaching customers in real time is greatly increased.
Mobile and tablet devices are the most widely used electronic devices used to view and open emails.
With that being said, being compatible across multiple technological formats, allow you to increase your audience base.
Consumers want to be able to access your emails, products, and services whether they are using a mobile device or computer.
Enabling this channel of communication is made easy with email marketing.
An app, software, or program designed to assist with mobile compatibility can be used.
21.Trial and error accuracy
This can be measured by creating charts based on specific stats.
Most email marketing software and programs allow you to track what works and what doesn’t work.
This includes conversion rates and campaign success.
Through trial and error, you have the ability to monitor clicks, opens, deliveries, bounce back and unsubscribe rates.
The results provide you with a more accurate outlook on the marketing aspect of your business.
You are able to see what works and what doesn’t work.
Through the trial and error process, you can see what campaigns call for improvement.
what templates and campaigns excite subscribers, and what causes individuals to unsubscribe.
By using email marketing, this is information you don’t have to wait weeks or months to receive.
In a nutshell, email marketing provides you with the opportunity to gain exposure and implement a marketing strategy.
Through this channel of marketing, you open doors to building your subscriber list and increasing profits.
You are able to focus on expanding your audience by building credibility and establishing a presence.
Notice the common trend in the reasons and benefits to use email marketing.
It’s primarily about building brand awareness and credibility.
Remember, your image is a representation of who you are.
Obtaining the email address is only part of the equation.
Maintaining and developing a relationship with your subscribers is the key.
Combining email marketing with social media allows you to make a presence.
The more visible you are to consumers, the more they would be interested in what you have to offer.