10 email marketing tips that actually work today
With over 150 billion emails being sent and received daily.
Email marketing remains one of the most powerful tools for delivering messages directly to your prospects or clients.
As long as there is no spamming, emailing strengthens your relationship with your prospects or clients as well as reminding them to respond.
Emailing is one of the best channels for business and official communication.
If you intend to start a business, emailing offers you the best platform to market your business and also share your thought.
So how do you use emailing effectively for your business?
Here are 10 email marketing tips that you can employ to market your business today .
1. Provide valuable information
How do you ensure you always provide valuable information in your newsletters?
This can only be possible if you understand and know your target audience well.
Your messages have to be relevant to your recipient’s interests.
Segment your email list into more targeted groups.
This should be done based on gender, age, geographical locations.
This will increase your chances of making sales in the long-run.
How is fast is your subscription list growing? Never stop encouraging your prospects to subscribe to your regular newsletters.
Your list should grow daily.
This can be easily set up by adding a sign up form to your blog or website.
Most websites use sign-up boxes on their home pages or side bars.
This can be added on by using a short code on to your site
Besides, you can use others means, i.e., through conferences to encourage your prospects to subscribe.
3. Keep your information easy to scan and short
Ensure your emails are clear and concise.
This will help your customers or subscribers to receive your message easily and after that take action.
Keeping this information short and easy to scan helps you increase your chances of getting a positive and better form subscribers.
Write information that conveys your intended message.
However, avoid repetition and vagueness.
You can use bullet points to split your content into multiple sections for easy scanning.
It’s simple! Convey your message in a few sentences while ensuring you are precise and concise.
4. Include a call to action and interesting links.
Your aim as an email marketer is to drive traffic to your website, product page or landing page.
Without marketing, there will be no customers for you to make any conversion.
Thus, ensure you capitalize on every chance whenever you recipients make a click.
This will be simple and easy if you include multiple links, using authorization, i.e., “click here for more details” or using a strong and attractive call to action.
Also, all your links should be obvious to users.
5. Mobile-friendly information.
Are your emails optimized for use on mobile devices? Recent studies have shown that most people read their emails using their mobile phones.
This means that if your email is not optimized for mobile use, you will lose a lot in the long-run.
Your content readability should be automatically adjustable to fit all device screens.
The good news is that optimization has been made simpler and easier than before.
Nowadays, a majority of email list providers offer already optimized emailing campaigns.
6. Test before sending.
It feels terrible to send an email, and then later find out that it went to the spam fold or your Outlook’s preview pane or Hotmail’s viewer layouts broke.
Before sending your content to your subscribers, always use a test version to identify any errors.
If there are any errors, edit and fix as soon as possible.
You can also get rid of other problematic segments that you may notice at this point.
Therefore, it’s crucial to use a seed address to check formatting, readability, and ease of scanning before sending to your main list.
7. Ensure you track your content data .
As a marketer and a business person, numbers are key for your business growth.
Always keep a record of all your mailing information.
For instance, what time did most people open your emails? Or how many were undelivered?
These details will give you more information on your general performance.
Remember, sometimes your content and platform aren’t the causes of lower conversion.
In case your website uses Google Analytics, you can efficiently use their custom campaign tracking feature to obtain this data.
8. Personalize the information you share.
Personalizing your content will help to improve the mood of the reader as they feel special and exclusive.
This increases your chances of doing business with them.
It’s worth noting that non-personalized and generic subject line emails have very low chances of being open as compared to those that are personalized.
Therefore, in case you have the names of your recipients, ensure you use their first name in the content body and the subject line.
You can also provide your personal details as well as ask easy but relevant questions to make your recipient experience a personalized feel.
9. Easy to unsubscribe .
Although making it easy for subscribers to unsubscribe from your newsletters may appear to be counter-intuitive, it’s a good idea to make it easy for some of your users to leave your list.
Whenever a recipient is unable to unsubscribe from your emails, he or she may flag your newsletters as spam.
These recipients make it harder for you to prevent your emails from getting into the junk folder because they count against your reputation with your email provider.
Hence, have easy-to-find and clear unsubscribe links.
10. Encourage your readers to respond.
Your content should allow you to engage in fruitful conversations with your recipients.
Using an irresistible and unique subject line, distinctive and entertaining voice as well as group targeted content will increase the chances of your recipient’s response.
Research has shown that effective email marketing can help you generate more revenue than Twitter and Facebook.
Essential for all your promotional campaigns.
Prefer listening to reading? Check out the Aweber podcast:The Ultimate Guide to Email Marketing